Do you use Daily Unique Reach? Daily Unique Reach is one of the oldest optimization options and it’s available under most campaign objectives. It was actually one of my favorite ways to optimize like eight to ten years ago. I’d use this when targeting super small and relevant remarketing audiences. I revisited it recently, and... Read more »
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What is your ad limit? Every Facebook page has a limit of the number of ads it can run at once based on ad spend. Let’s find yours… What They Are There are four tiers… Under $100k for highest spending month: 250 Under $1 Million: 1,000 Under $10 Million: 5,000 Over $10 Million: 20,000 Note... Read more »
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This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs. Expanded Confusion The most common point of confusion is about when your targeting inputs are respected and when they’re not. In other words, there are times when your inputs are used... Read more »
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