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A Test of 3 Optimizations

I’m running a test, and here’s what I’m doing… The Variations I’m promoting a subscription to daily video alerts, and I created three different variations based on optimization: Website Conversion (Standard): Complete Registration Website Conversion (Custom): Video Watched on Confirmation Page Instant Form: Lead The first two versions send people to a website landing page... Read more »

The post A Test of 3 Optimizations appeared first on Jon Loomer Digital.

Is It Just Me?

This drives me crazy… An advertiser shares their frustration on social media. CPMs are through the roof. Everything was great for the past month and suddenly stopped working. Ads Manager is underreporting, overreporting, or generally buggy. “Is it just me? Are you having this, too?” You’re guaranteed to get people to validate your frustrations. “YES!... Read more »

The post Is It Just Me? appeared first on Jon Loomer Digital.

Will TikTok Get Banned?

Will TikTok get banned in the US? The rumor that just won’t die is alive again. The Bill US politicians passed a bill in the House of Representatives that could ban the app, and it received rare support across party lines. But, that doesn’t mean that the app is banned. Plenty more needs to happen.... Read more »

The post Will TikTok Get Banned? appeared first on Jon Loomer Digital.

AI-Powered Ads Updates

Meta announced some AI-powered ads updates, and here are the quick highlights… Advantage+ Creative for Reels Advantage+ Creative will automatically optimize video ads in Reels with a 9:16 aspect ratio. This will hopefully give a boost to videos in Meta’s most-viewed format. Catalog Ads When using Advantage+ Catalog Ads, you can now import videos instead... Read more »

The post AI-Powered Ads Updates appeared first on Jon Loomer Digital.

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