This drives me crazy… An advertiser shares their frustration on social media. CPMs are through the roof. Everything was great for the past month and suddenly stopped working. Ads Manager is underreporting, overreporting, or generally buggy. “Is it just me? Are you having this, too?” You’re guaranteed to get people to validate your frustrations. “YES!... Read more »
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Will TikTok get banned in the US? The rumor that just won’t die is alive again. The Bill US politicians passed a bill in the House of Representatives that could ban the app, and it received rare support across party lines. But, that doesn’t mean that the app is banned. Plenty more needs to happen.... Read more »
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This is the secret to generating quality Meta ad results… One of the biggest complaints from advertisers is that they get results that appear good on the surface, but they’re ultimately low quality. The key to fixing this is easier than it seems. The problem is that the algorithm doesn’t understand what you want. But... Read more »
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