Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That's changed...
The post How to Optimize For and Track Facebook Custom Events appeared first on Jon Loomer Digital.
Auction Overlap can cause ad sets with overlapping audiences to underperform. You can manage this with Automated Rules. Here's how...
The post How to Use Facebook Automated Rules to Prevent Auction Overlap appeared first on Jon Loomer Digital.
Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list...
The post Audience Targeting Options Facebook Needs in the Age of Less Tracking appeared first on Jon Loomer Digital.
Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.
The post Elimination of the 72-Hour Pause for Facebook Ad Set Optimization appeared first on Jon Loomer Digital.
Some Facebook advertisers are now able to optimize for non-prioritized events, a great workaround for a challenging limitation.
The post Campaign Optimization Using Non-Prioritized Facebook Events appeared first on Jon Loomer Digital.
Facebook Analytics is going away after June 30. Until then, make sure to use it to create these special custom audiences while you still can.
The post Facebook Ads Targeting Audiences You Need to Create Now While You Still Can appeared first on Jon Loomer Digital.
Apple's enforcement of iOS 14 rules related to Facebook ads has begun. Here's everything that you need to know...
The post Enforcement of iOS 14 Changes for Facebook Advertisers Begins appeared first on Jon Loomer Digital.
If you sell products on Shopify, you face the challenge of verifying your domain to configure conversion events. That may be changing...
The post Facebook Conversion Optimization and Domain Verification: Shopify appeared first on Jon Loomer Digital.
There is a lot for Facebook advertisers to know related to iOS 14 and related changes. Here is an extensive collection of iOS 14 resources.
The post iOS 14 Resources for Facebook Advertisers appeared first on Jon Loomer Digital.
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