I’m running a test, and here’s what I’m doing… The Variations I’m promoting a subscription to daily video alerts, and I created three different variations based on optimization: Website Conversion (Standard): Complete Registration Website Conversion (Custom): Video Watched on Confirmation Page Instant Form: Lead The first two versions send people to a website landing page... Read more »
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It’s important that you understand this… A/B Tests If you run an A/B test, your audience will be divided so that there’s no overlap. Per Meta: We show each version to a segment of your audience and ensure nobody sees both, then determine which version performs best. That’s good! But by spreading your audience across... Read more »
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This drives me crazy… An advertiser shares their frustration on social media. CPMs are through the roof. Everything was great for the past month and suddenly stopped working. Ads Manager is underreporting, overreporting, or generally buggy. “Is it just me? Are you having this, too?” You’re guaranteed to get people to validate your frustrations. “YES!... Read more »
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