Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.
The post Elimination of the 72-Hour Pause for Facebook Ad Set Optimization appeared first on Jon Loomer Digital.
Some Facebook advertisers are now able to optimize for non-prioritized events, a great workaround for a challenging limitation.
The post Campaign Optimization Using Non-Prioritized Facebook Events appeared first on Jon Loomer Digital.
Facebook Analytics is going away after June 30. Until then, make sure to use it to create these special custom audiences while you still can.
The post Facebook Ads Targeting Audiences You Need to Create Now While You Still Can appeared first on Jon Loomer Digital.
Apple's enforcement of iOS 14 rules related to Facebook ads has begun. Here's everything that you need to know...
The post Enforcement of iOS 14 Changes for Facebook Advertisers Begins appeared first on Jon Loomer Digital.
If you sell products on Shopify, you face the challenge of verifying your domain to configure conversion events. That may be changing...
The post Facebook Conversion Optimization and Domain Verification: Shopify appeared first on Jon Loomer Digital.
There is a lot for Facebook advertisers to know related to iOS 14 and related changes. Here is an extensive collection of iOS 14 resources.
The post iOS 14 Resources for Facebook Advertisers appeared first on Jon Loomer Digital.
Six years ago, I ran a Facebook ads experiment that was hugely successful. I'm doing it again, but differently, and you can participate!
The post The Experiment 2021: Ads Don’t Have to Suck appeared first on Jon Loomer Digital.
When configuring Facebook web events for Aggregated Event Measurement, are you noticing hidden events? Here's why and what to do...
The post Where Are My Client’s Hidden Facebook Events? appeared first on Jon Loomer Digital.
Now that there's an 8-event limit, agencies report an inability to access and optimize for a client's configured Facebook events. Details...
The post How to Optimize for a Client’s Configured Facebook Events appeared first on Jon Loomer Digital.
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