I created the Power Hitters Club to provide a powerful community for Facebook marketers to share, learn and help one another. The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Jon Loomer
Want a preview of these great features? Some of our Quick Video Tutorials are FREE to view.
Take over 25 quizzes consisting of more than 70 questions covering topics such as Facebook ad reporting, custom audiences and optimization.
This FREE series consists of 20 videos covering the primary factors that impact Facebook advertising success, and the specific ways that you should approach them.
Need a more personal touch? Book a 45-minute session for a live session with Jon or one of his experts to give your business a boost.
Our agency is based in Cape Town, South Africa and when I started with Facebook marketing (almost 7 years ago) for our clients, finding training resources in South Africa was non-existent and many international training options were unaffordable due to the exchange rate. Then I stumbled upon Jon Loomer’s blog posts and all the lights went on. I have been following him for years and being part of the Facebook group and having access to the webinars has been the backbone of my (ongoing!) learning curve with Facebook.
The value I get from Jon’s information and training is priceless. It’s always up to date and the way that he approaches a topic and explains even difficult implementations, including having questions answered on the Facebook group by experts, has made Jon Loomer and his Facebook group my go-to for developing my skills as a Facebook Marketer. I give him 10 stars!
Fantastic value training, access to an engaged and helpful Facebook community with regular involvement from Jon. The PHC helps me stay current and at the cutting-edge of Facebook advertising, which in turn allows me to create value for my clients.
With Jon’s direct input and with access to the many other advanced Facebook marketers in the group, the PHC provides an unparalleled opportunity to learn from others, to have your Facebook marketing questions answered, and to truly master Facebook marketing.
Being a member of the PHC has enabled me to stay on the top of my Facebook game. Not only do I take advantage of Jon’s extensive wealth of knowledge in all things Facebook marketing, but I benefit from the insights, ideas and experiences of some superb and top notch marketers who are also members of this awesome club.
Jon has surpassed my expectations and being a PHC member has saved our company time, money and frustration. His knowledge, passion and natural ability to break down complex information into simple terms and processes has been absolutely priceless.
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Power Hitters Club – Elite is the full package for advanced Facebook advertisers. It includes access to…
• An active and helpful community for PHC – Elite members only
• Live weekly webinars
• More than 400 weekly webinar replays
• Weekly Strategy Sessions
• A collection of training program replays ($47 – $497 value each)
• Access to LIVE training program webinars ($47 – $497 value each)
One of the most valuable pieces of this membership is access to a private Facebook group for advanced Facebook advertisers only. This is where experienced advertisers from all industries and backgrounds go to share stories and help one another.
This is also the group that Jon spends more time in! While it's not intended to be an "Ask Jon Forum," Jon does regularly engage in this community.
Every week, live webinars are conducted for PHC - Elite members. These members also have access to a library of all prior replays (Over 400 of them!) on the members' site.
PHC Elite members receive an exclusive rate on one-on-one consultations with Jon - only $247 (regular price $497 - that’s half off!). Get all your Facebook marketing strategy, setup and optimization questions answered by Jon himself!
Join Jon and other PHC Elite members for live Strategy Sessions. These weekly sessions are your chance to discuss Facebook marketing challenges, struggles, and any trends you are seeing.
Since 2015, I have conducted several training programs and workshops. These trainings can be purchased by non-members for anywhere from $147 to $497. However, all replays are available to PHC - Elite members at no extra cost!
PHC - Elite members also get access to the live stream of these training programs. I use Facebook Live to stream the lessons to PHC - Elite members via the private Facebook group.
Examples of training you can access as a PHC - Elite member:
• Conversions Events Mastery
• Tracking, Targeting and Optimization in an era of greater privacy
• Facebook Pixel Masterclass
You'll continue to get access to all future training programs not listed here as long as you are a PHC - Elite member.
Live weekly webinars are available to PHC - Elite members only (the replays are available to PHC - Basic members). Every Wednesday at 4pm EST, a live webinar is held to update members on everything that happened during the past week that impacts them as an advanced Facebook advertiser. There are typically around 10 topics covered during these 30-40 minute webinars that also include a period for Q&A.
Facebook changes fast. This is how you stay ahead of those changes!
Power Hitters Club – Basic is a scaled-down version of Power Hitters Club – Elite. Basic focuses on the power of the community, providing exclusive access to a private Facebook group for PHC – Basic members only. Basic members will also get access to my Quick Video Tutorials as well as recordings to my weekly webinars that are otherwise provided live to Power Hitters Club – Elite members.
Go to your Advertising Settings. If you have this, you’ll see Value Rules in the top section. This could be a really interesting update. Let’s take a closer look… What Are Value Rules? When you click to create a value rule, Meta will provide a brief overview of how Value Rules work. You can create... Read more »
The post Value Rules Are Here appeared first on Jon Loomer Digital.
The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day view attribution is only part of the story. The novices stop there. Those who care about impact and accuracy dig deeper. Compare Attribution Settings The best advertisers use the compare attribution... Read more »
The post The Best Advertisers Compare Attribution Settings appeared first on Jon Loomer Digital.
Learn what Meta’s Breakdown Effect is, why budget shifts happen, and how to interpret ad performance for better campaign results.
The post Meta’s Breakdown Effect: What Advertisers Need to Know appeared first on Jon Loomer Digital.
This is fundamental to controlling lead quality… It’s advertisers’ biggest challenge when running ads for lead generation. The algorithm is focused on getting us as many leads as possible within our budget. This often happens at the expense of quality. The algorithm does not care about the quality of your leads, but you do. While... Read more »
The post How to Impact Lead Quality appeared first on Jon Loomer Digital.
One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of them is related to your conversion event, which is something that I’m experimenting with now. Here’s how it works… The Standard Setup When you run ads to increase website leads, you... Read more »
The post Optimize for Quality Leads appeared first on Jon Loomer Digital.
Meta launched their new AI app recently, and I immediately thought of the potential for advertisers. Yes, it’s another AI assistant that you can talk to and get help creating stuff. But something stood out… The Social Feed What’s unique about the Meta AI app compared to other virtual assistants is that it utilizes a... Read more »
The post Will There Be Ads in the Meta AI App? appeared first on Jon Loomer Digital.
Struggling with low-quality leads? Discover 16 proven strategies to improve lead quality from your Meta ads without wasting budget.
The post 16 Ways to Improve Lead Quality appeared first on Jon Loomer Digital.
Do you have this new placement? It’s not clear if this is an official rollout or part of an isolated test. Here’s what you need to know… How it Works Some advertisers are reporting seeing a new option for the Facebook Notifications placement. Your ads could appear within a user’s notifications feed. What’s especially unique... Read more »
The post Facebook Notifications Placement appeared first on Jon Loomer Digital.
Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it. Let’s take a look… Where to Find It When creating a new ad set, you may see a message under Placements that reads, “Introducing ads in Threads.” When you switch to... Read more »
The post Hands On with Threads Feed Placement appeared first on Jon Loomer Digital.
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