I created the Power Hitters Club to provide a powerful community for Facebook marketers to share, learn and help one another. The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Jon Loomer
Want a preview of these great features? Some of our Quick Video Tutorials are FREE to view.
Take over 25 quizzes consisting of more than 70 questions covering topics such as Facebook ad reporting, custom audiences and optimization.
This FREE series consists of 20 videos covering the primary factors that impact Facebook advertising success, and the specific ways that you should approach them.
Need a more personal touch? Book a 45-minute session for a live session with Jon or one of his experts to give your business a boost.
Our agency is based in Cape Town, South Africa and when I started with Facebook marketing (almost 7 years ago) for our clients, finding training resources in South Africa was non-existent and many international training options were unaffordable due to the exchange rate. Then I stumbled upon Jon Loomer’s blog posts and all the lights went on. I have been following him for years and being part of the Facebook group and having access to the webinars has been the backbone of my (ongoing!) learning curve with Facebook.
The value I get from Jon’s information and training is priceless. It’s always up to date and the way that he approaches a topic and explains even difficult implementations, including having questions answered on the Facebook group by experts, has made Jon Loomer and his Facebook group my go-to for developing my skills as a Facebook Marketer. I give him 10 stars!
Fantastic value training, access to an engaged and helpful Facebook community with regular involvement from Jon. The PHC helps me stay current and at the cutting-edge of Facebook advertising, which in turn allows me to create value for my clients.
With Jon’s direct input and with access to the many other advanced Facebook marketers in the group, the PHC provides an unparalleled opportunity to learn from others, to have your Facebook marketing questions answered, and to truly master Facebook marketing.
Being a member of the PHC has enabled me to stay on the top of my Facebook game. Not only do I take advantage of Jon’s extensive wealth of knowledge in all things Facebook marketing, but I benefit from the insights, ideas and experiences of some superb and top notch marketers who are also members of this awesome club.
Jon has surpassed my expectations and being a PHC member has saved our company time, money and frustration. His knowledge, passion and natural ability to break down complex information into simple terms and processes has been absolutely priceless.
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Power Hitters Club – Elite is the full package for advanced Facebook advertisers. It includes access to…
• An active and helpful community for PHC – Elite members only
• Live weekly webinars
• More than 400 weekly webinar replays
• Weekly Strategy Sessions
• A collection of training program replays ($47 – $497 value each)
• Access to LIVE training program webinars ($47 – $497 value each)
One of the most valuable pieces of this membership is access to a private Facebook group for advanced Facebook advertisers only. This is where experienced advertisers from all industries and backgrounds go to share stories and help one another.
This is also the group that Jon spends more time in! While it's not intended to be an "Ask Jon Forum," Jon does regularly engage in this community.
Every week, live webinars are conducted for PHC - Elite members. These members also have access to a library of all prior replays (Over 400 of them!) on the members' site.
PHC Elite members receive an exclusive rate on one-on-one consultations with Jon - only $247 (regular price $497 - that’s half off!). Get all your Facebook marketing strategy, setup and optimization questions answered by Jon himself!
Join Jon and other PHC Elite members for live Strategy Sessions. These weekly sessions are your chance to discuss Facebook marketing challenges, struggles, and any trends you are seeing.
Since 2015, I have conducted several training programs and workshops. These trainings can be purchased by non-members for anywhere from $147 to $497. However, all replays are available to PHC - Elite members at no extra cost!
PHC - Elite members also get access to the live stream of these training programs. I use Facebook Live to stream the lessons to PHC - Elite members via the private Facebook group.
Examples of training you can access as a PHC - Elite member:
• Conversions Events Mastery
• Tracking, Targeting and Optimization in an era of greater privacy
• Facebook Pixel Masterclass
You'll continue to get access to all future training programs not listed here as long as you are a PHC - Elite member.
Live weekly webinars are available to PHC - Elite members only (the replays are available to PHC - Basic members). Every Wednesday at 4pm EST, a live webinar is held to update members on everything that happened during the past week that impacts them as an advanced Facebook advertiser. There are typically around 10 topics covered during these 30-40 minute webinars that also include a period for Q&A.
Facebook changes fast. This is how you stay ahead of those changes!
Power Hitters Club – Basic is a scaled-down version of Power Hitters Club – Elite. Basic focuses on the power of the community, providing exclusive access to a private Facebook group for PHC – Basic members only. Basic members will also get access to my Quick Video Tutorials as well as recordings to my weekly webinars that are otherwise provided live to Power Hitters Club – Elite members.
There’s another update to site links… Site links allow you to highlight three or more extra links below your ad creative. You can define these manually, but Meta will also scan the URL you provide and source site links for you. The Problem and the Change The problem with this in the past was that... Read more »
The post Edit Sourced Site Link Display Labels appeared first on Jon Loomer Digital.
Help me undestand… You created three ad sets, each one targeting a different group of interests and behaviors. Your performance goal is to optimize for conversions. Why are you doing it this way? The Problem When optimizing for conversions, Advantage Detailed Targeting is automatically on. The interests and behaviors are just a starting point. The... Read more »
The post Separate Ad Sets for Different Interests and Behaviors appeared first on Jon Loomer Digital.
“They would’ve bought it anyway.” I’m hearing this phrase a lot lately, and I’m confused by it. Let’s discuss… Why Advertisers Say It Advertisers say this when they realize a decent chunk of algorithmic targeting is dedicated to remarketing. The idea is that Meta is padding numbers by including results that would’ve happened without your... Read more »
The post They Would Have Bought it Anyway appeared first on Jon Loomer Digital.
Expand ad images with AI. Here’s how to join the test… Where to Find It Go to your Advertising Settings. Then click the box for Advantage+ Creative. If you’re one of the lucky ones, you have a section for Test New AI Generation Features. If you opt in, fewer than five% of ad impressions will... Read more »
The post Expand Ad Images with AI appeared first on Jon Loomer Digital.
The problem of reaching current customers when you explicitly exclude them is a common one. Let’s explore what may be happening… Excluded Customers Maybe you used an Existing Customer Budget Cap with Advantage+ Shopping. You set it at 10%, and your back-end data says it’s closer to 25%. You also could have set it at... Read more »
The post Why Won’t Meta Exclude My Customers? appeared first on Jon Loomer Digital.
Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
The post 3 Holes in Existing Customers Exclusion for Meta Ads appeared first on Jon Loomer Digital.
Some advertisers have the option of joining a test to use AI generation to expand videos. Here’s how to find it and what you need to know… Where to Find It Go to Advertising Settings. Click the box for Advantage+ Creative. Some people have a section for Test New AI Generation Features. It reads: If... Read more »
The post Expand Video AI Generation Test appeared first on Jon Loomer Digital.
The 2-step funnel is a popular Meta ads strategy, but it has several inherent problems. Let’s discuss… How it Works The 2-step funnel works like this… You run two campaigns: Campaign 1 is optimized for link clicks or landing page views Campaign 2 targets those people to sell your product It’s “two steps” because the... Read more »
The post 2-Step Funnel Problems appeared first on Jon Loomer Digital.
The Messaging Events API is going away. What does it mean? What should you do? Let’s investigate… The Announcement In Meta’s latest Graph and Marketing API announcement, there was the following under deprecations. You can find the announcement here. In it, Meta says that the Messaging Events API will be deprecated in September 2025. If... Read more »
The post Messaging Events API to be Deprecated appeared first on Jon Loomer Digital.
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