I created the Power Hitters Club to provide a powerful community for Facebook marketers to share, learn and help one another. The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Jon Loomer
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Our agency is based in Cape Town, South Africa and when I started with Facebook marketing (almost 7 years ago) for our clients, finding training resources in South Africa was non-existent and many international training options were unaffordable due to the exchange rate. Then I stumbled upon Jon Loomer’s blog posts and all the lights went on. I have been following him for years and being part of the Facebook group and having access to the webinars has been the backbone of my (ongoing!) learning curve with Facebook.
The value I get from Jon’s information and training is priceless. It’s always up to date and the way that he approaches a topic and explains even difficult implementations, including having questions answered on the Facebook group by experts, has made Jon Loomer and his Facebook group my go-to for developing my skills as a Facebook Marketer. I give him 10 stars!
Fantastic value training, access to an engaged and helpful Facebook community with regular involvement from Jon. The PHC helps me stay current and at the cutting-edge of Facebook advertising, which in turn allows me to create value for my clients.
With Jon’s direct input and with access to the many other advanced Facebook marketers in the group, the PHC provides an unparalleled opportunity to learn from others, to have your Facebook marketing questions answered, and to truly master Facebook marketing.
Being a member of the PHC has enabled me to stay on the top of my Facebook game. Not only do I take advantage of Jon’s extensive wealth of knowledge in all things Facebook marketing, but I benefit from the insights, ideas and experiences of some superb and top notch marketers who are also members of this awesome club.
Jon has surpassed my expectations and being a PHC member has saved our company time, money and frustration. His knowledge, passion and natural ability to break down complex information into simple terms and processes has been absolutely priceless.
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Power Hitters Club – Elite is the full package for advanced Facebook advertisers. It includes access to…
• An active and helpful community for PHC – Elite members only
• Live weekly webinars
• More than 500 weekly webinar replays
• Weekly Strategy Sessions
• A collection of training program replays ($47 – $497 value each)
• Access to LIVE training program webinars ($47 – $497 value each)
One of the most valuable pieces of this membership is access to a private Facebook group for advanced Facebook advertisers only. This is where experienced advertisers from all industries and backgrounds go to share stories and help one another.
This is also the group that Jon spends more time in! While it's not intended to be an "Ask Jon Forum," Jon does regularly engage in this community.
Every week, live webinars are conducted for PHC - Elite members. These members also have access to a library of all prior replays (Over 400 of them!) on the members' site.
PHC Elite members receive an exclusive rate on one-on-one consultations with Jon - only $247 (regular price $497 - that’s half off!). Get all your Facebook marketing strategy, setup and optimization questions answered by Jon himself!
Join Jon and other PHC Elite members for live Strategy Sessions. These weekly sessions are your chance to discuss Facebook marketing challenges, struggles, and any trends you are seeing.
Since 2015, I have conducted several training programs and workshops. These trainings can be purchased by non-members for anywhere from $147 to $497. However, all replays are available to PHC - Elite members at no extra cost!
PHC - Elite members also get access to the live stream of these training programs. I use Facebook Live to stream the lessons to PHC - Elite members via the private Facebook group.
Examples of training you can access as a PHC - Elite member:
• Conversions Events Mastery
• Tracking, Targeting and Optimization in an era of greater privacy
• Facebook Pixel Masterclass
You'll continue to get access to all future training programs not listed here as long as you are a PHC - Elite member.
Live weekly webinars are available to PHC - Elite members only (the replays are available to PHC - Basic members). Every Wednesday at 4pm EST, a live webinar is held to update members on everything that happened during the past week that impacts them as an advanced Facebook advertiser. There are typically around 10 topics covered during these 30-40 minute webinars that also include a period for Q&A.
Facebook changes fast. This is how you stay ahead of those changes!
Power Hitters Club – Basic is a scaled-down version of Power Hitters Club – Elite. Basic focuses on the power of the community, providing exclusive access to a private Facebook group for PHC – Basic members only. Basic members will also get access to my Quick Video Tutorials as well as recordings to my weekly webinars that are otherwise provided live to Power Hitters Club – Elite members.
Meta is testing another Advantage+ Creative enhancement… Within your advertising settings, click on Creative Features. Some advertisers will have the option to check a box to test new creative features. When you do, fewer than 5 percent of your impressions will be spent on these test features. I have 11 of these test features right... Read more »
The post Highlight Image Text Enhancement appeared first on Jon Loomer Digital.
There’s been update to Value Rules to give advertisers more control over the people they reach with their ads. Here’s what you need to know… The Change You’ll find this by going to Advertising Settings and clicking on Value Rules. Value Rules allow you to bid more or less based on certain criteria, such as... Read more »
The post Device Platform Value Rules for Mobile and Desktop appeared first on Jon Loomer Digital.
Learn what Meta Andromeda really is, how ad retrieval works, and why it didn’t change targeting or kill your results.
The post The Truth About Meta Andromeda and Ad Retrieval appeared first on Jon Loomer Digital.
Meta recently announced Limited Spend on Excluded Placements. Now I have it, and you might, too. Since I have it, I’ve been able to answer a lot of questions and fill in the blanks regarding how this works. How it Works Once you’ve removed a placement while using the Sales or Leads campaign objectives, this... Read more »
The post Manage Excluded Placements appeared first on Jon Loomer Digital.
Meta wants creative diversification to get the best results with Andromeda. You could create a diverse set of visuals using different formats and craft text for different personas. And that could be a lot of work. But there are three other methods that take no effort at all. While you shouldn’t blindly accept them all,... Read more »
The post 3 Easy Ways to Generate Diverse Creative appeared first on Jon Loomer Digital.
Flexible Format is perfect for Andromeda… In the new world of Andromeda, the focus is on creative diversity. While you can satisfy Andromeda’s thirst for creative with lots of ads, there’s another, much simpler option. What is Flexible Format? Meta’s need for creative diversity is focused on different formats, distinctly different visuals, and different text.... Read more »
The post Flexible Format and Creative Diversification appeared first on Jon Loomer Digital.
Some advertisers are seeing a new “Conversion Count” option with First Conversion optimization. Here’s what it means and why it matters.
The post Conversion Count and First Conversion Optimization appeared first on Jon Loomer Digital.
Creative diversification is not just about MORE. Now that everyone is trying to get the most out of Meta Andromeda, the focus is on creative diversification. But most advertisers misinterpret this as meaning more ads. It may result in more ads, but not necessarily. Here’s what creative diversification actually means… Diverse Formats, Visuals, and Text... Read more »
The post What Creative Diversification Actually Means appeared first on Jon Loomer Digital.
Everyone’s talking about Meta Andromeda and how to get the most out of it. A lot of advertisers are using it as a catch-all to explain everything from bugs to unrelated strategies. But let’s stick to the official documentation and the impact on you. The buzz phrase Meta is using most is “creative diversification.” So... Read more »
The post Why is Creative Diversification Important? appeared first on Jon Loomer Digital.
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