I created the Power Hitters Club to provide a powerful community for Facebook marketers to share, learn and help one another. The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Jon Loomer
Want a preview of these great features? Some of our Quick Video Tutorials are FREE to view.
Take over 25 quizzes consisting of more than 70 questions covering topics such as Facebook ad reporting, custom audiences and optimization.
This FREE series consists of 20 videos covering the primary factors that impact Facebook advertising success, and the specific ways that you should approach them.
Need a more personal touch? Book a 45-minute session for a live session with Jon or one of his experts to give your business a boost.
Our agency is based in Cape Town, South Africa and when I started with Facebook marketing (almost 7 years ago) for our clients, finding training resources in South Africa was non-existent and many international training options were unaffordable due to the exchange rate. Then I stumbled upon Jon Loomer’s blog posts and all the lights went on. I have been following him for years and being part of the Facebook group and having access to the webinars has been the backbone of my (ongoing!) learning curve with Facebook.
The value I get from Jon’s information and training is priceless. It’s always up to date and the way that he approaches a topic and explains even difficult implementations, including having questions answered on the Facebook group by experts, has made Jon Loomer and his Facebook group my go-to for developing my skills as a Facebook Marketer. I give him 10 stars!
Fantastic value training, access to an engaged and helpful Facebook community with regular involvement from Jon. The PHC helps me stay current and at the cutting-edge of Facebook advertising, which in turn allows me to create value for my clients.
With Jon’s direct input and with access to the many other advanced Facebook marketers in the group, the PHC provides an unparalleled opportunity to learn from others, to have your Facebook marketing questions answered, and to truly master Facebook marketing.
Being a member of the PHC has enabled me to stay on the top of my Facebook game. Not only do I take advantage of Jon’s extensive wealth of knowledge in all things Facebook marketing, but I benefit from the insights, ideas and experiences of some superb and top notch marketers who are also members of this awesome club.
Jon has surpassed my expectations and being a PHC member has saved our company time, money and frustration. His knowledge, passion and natural ability to break down complex information into simple terms and processes has been absolutely priceless.
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Power Hitters Club – Elite is the full package for advanced Facebook advertisers. It includes access to…
• An active and helpful community for PHC – Elite members only
• Live weekly webinars
• More than 400 weekly webinar replays
• Weekly Strategy Sessions
• A collection of training program replays ($47 – $497 value each)
• Access to LIVE training program webinars ($47 – $497 value each)
One of the most valuable pieces of this membership is access to a private Facebook group for advanced Facebook advertisers only. This is where experienced advertisers from all industries and backgrounds go to share stories and help one another.
This is also the group that Jon spends more time in! While it's not intended to be an "Ask Jon Forum," Jon does regularly engage in this community.
Every week, live webinars are conducted for PHC - Elite members. These members also have access to a library of all prior replays (Over 400 of them!) on the members' site.
PHC Elite members receive an exclusive rate on one-on-one consultations with Jon - only $247 (regular price $497 - that’s half off!). Get all your Facebook marketing strategy, setup and optimization questions answered by Jon himself!
Join Jon and other PHC Elite members for live Strategy Sessions. These weekly sessions are your chance to discuss Facebook marketing challenges, struggles, and any trends you are seeing.
Since 2015, I have conducted several training programs and workshops. These trainings can be purchased by non-members for anywhere from $147 to $497. However, all replays are available to PHC - Elite members at no extra cost!
PHC - Elite members also get access to the live stream of these training programs. I use Facebook Live to stream the lessons to PHC - Elite members via the private Facebook group.
Examples of training you can access as a PHC - Elite member:
• Conversions Events Mastery
• Tracking, Targeting and Optimization in an era of greater privacy
• Facebook Pixel Masterclass
You'll continue to get access to all future training programs not listed here as long as you are a PHC - Elite member.
Live weekly webinars are available to PHC - Elite members only (the replays are available to PHC - Basic members). Every Wednesday at 4pm EST, a live webinar is held to update members on everything that happened during the past week that impacts them as an advanced Facebook advertiser. There are typically around 10 topics covered during these 30-40 minute webinars that also include a period for Q&A.
Facebook changes fast. This is how you stay ahead of those changes!
Power Hitters Club – Basic is a scaled-down version of Power Hitters Club – Elite. Basic focuses on the power of the community, providing exclusive access to a private Facebook group for PHC – Basic members only. Basic members will also get access to my Quick Video Tutorials as well as recordings to my weekly webinars that are otherwise provided live to Power Hitters Club – Elite members.
I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an outbound link to report a conversion. Otherwise it would be a view-through conversion. But Meta’s documentation is ambiguous at best, so I created a test to prove it one way or... Read more »
The post My Click Attribution Test appeared first on Jon Loomer Digital.
In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but it requires a ton of context. Let’s discuss… The Campaign I’m running an awareness campaign optimized for reach… The reason I’m optimizing for reach is because my goal is to reach... Read more »
The post Return on Ad Spend from Remarketing appeared first on Jon Loomer Digital.
After more than 10 years, I've discovered that Meta doesn't define click attribution the way I thought it did. It took a test to uncover it.
The post Uncovering the Reality of Meta Click Attribution appeared first on Jon Loomer Digital.
There’s an update to Traffic campaigns that will allow you to send people to your Facebook page. Let’s discuss… Conversion Location Reminder: This is for the Traffic campaign objective only. Within the ad set, you may see a new Conversion Location for “Instagram or Facebook.” This allows you to “send traffic to an Instagram profile,... Read more »
The post Facebook Conversion Location for Traffic Campaigns appeared first on Jon Loomer Digital.
Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation, I can’t answer it with 100% certainty. Let’s discuss… The Question As you know, Meta utilizes click and view attribution, so conversions are reported by default that happen within 7 days... Read more »
The post Does Click Attribution Require an Outbound Click? appeared first on Jon Loomer Digital.
There’s a new Advantage+ Creative enhancement called Enhance CTA. Here’s how it works… What Is It? When viewing your Advantage+ Creative enhancements, you may a new option for Enhance CTA. Here’s how Meta describes it: We’ll pair key phrases with your CTA in overlays on Stories to share information about your offerings and encourage action.... Read more »
The post What is Enhance CTA? appeared first on Jon Loomer Digital.
This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.
The post Recommended Aspect Ratios By Placement for Meta Ad Creative appeared first on Jon Loomer Digital.
A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s discuss… Creative Upload Process When you upload your ad creative, Meta recommends three aspect ratios: 1:1 9:16 1.91:1 Meta applies these aspect ratios to different placement groups. But this process desperately... Read more »
The post Meta Recommends 4:5 Aspect Ratio appeared first on Jon Loomer Digital.
Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription to launching “Less Personalized Ads.” Let’s discuss… Meta’s Announcement Here’s what Meta said about “less personalized ads”: Over the coming weeks, people in the EU who choose to use Facebook and... Read more »
The post Less Personalized Ads in the EU appeared first on Jon Loomer Digital.
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