I created the Power Hitters Club to provide a powerful community for Facebook marketers to share, learn and help one another. The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Jon Loomer
Want a preview of these great features? Some of our Quick Video Tutorials are FREE to view.
Take over 25 quizzes consisting of more than 70 questions covering topics such as Facebook ad reporting, custom audiences and optimization.
This FREE series consists of 20 videos covering the primary factors that impact Facebook advertising success, and the specific ways that you should approach them.
Need a more personal touch? Book a 45-minute session for a live session with Jon or one of his experts to give your business a boost.
Our agency is based in Cape Town, South Africa and when I started with Facebook marketing (almost 7 years ago) for our clients, finding training resources in South Africa was non-existent and many international training options were unaffordable due to the exchange rate. Then I stumbled upon Jon Loomer’s blog posts and all the lights went on. I have been following him for years and being part of the Facebook group and having access to the webinars has been the backbone of my (ongoing!) learning curve with Facebook.
The value I get from Jon’s information and training is priceless. It’s always up to date and the way that he approaches a topic and explains even difficult implementations, including having questions answered on the Facebook group by experts, has made Jon Loomer and his Facebook group my go-to for developing my skills as a Facebook Marketer. I give him 10 stars!
Fantastic value training, access to an engaged and helpful Facebook community with regular involvement from Jon. The PHC helps me stay current and at the cutting-edge of Facebook advertising, which in turn allows me to create value for my clients.
With Jon’s direct input and with access to the many other advanced Facebook marketers in the group, the PHC provides an unparalleled opportunity to learn from others, to have your Facebook marketing questions answered, and to truly master Facebook marketing.
Being a member of the PHC has enabled me to stay on the top of my Facebook game. Not only do I take advantage of Jon’s extensive wealth of knowledge in all things Facebook marketing, but I benefit from the insights, ideas and experiences of some superb and top notch marketers who are also members of this awesome club.
Jon has surpassed my expectations and being a PHC member has saved our company time, money and frustration. His knowledge, passion and natural ability to break down complex information into simple terms and processes has been absolutely priceless.
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Power Hitters Club – Elite is the full package for advanced Facebook advertisers. It includes access to…
• An active and helpful community for PHC – Elite members only
• Live weekly webinars
• More than 400 weekly webinar replays
• Weekly Strategy Sessions
• A collection of training program replays ($47 – $497 value each)
• Access to LIVE training program webinars ($47 – $497 value each)
One of the most valuable pieces of this membership is access to a private Facebook group for advanced Facebook advertisers only. This is where experienced advertisers from all industries and backgrounds go to share stories and help one another.
This is also the group that Jon spends more time in! While it's not intended to be an "Ask Jon Forum," Jon does regularly engage in this community.
Every week, live webinars are conducted for PHC - Elite members. These members also have access to a library of all prior replays (Over 400 of them!) on the members' site.
PHC Elite members receive an exclusive rate on one-on-one consultations with Jon - only $247 (regular price $497 - that’s half off!). Get all your Facebook marketing strategy, setup and optimization questions answered by Jon himself!
Join Jon and other PHC Elite members for live Strategy Sessions. These weekly sessions are your chance to discuss Facebook marketing challenges, struggles, and any trends you are seeing.
Since 2015, I have conducted several training programs and workshops. These trainings can be purchased by non-members for anywhere from $147 to $497. However, all replays are available to PHC - Elite members at no extra cost!
PHC - Elite members also get access to the live stream of these training programs. I use Facebook Live to stream the lessons to PHC - Elite members via the private Facebook group.
Examples of training you can access as a PHC - Elite member:
• Conversions Events Mastery
• Tracking, Targeting and Optimization in an era of greater privacy
• Facebook Pixel Masterclass
You'll continue to get access to all future training programs not listed here as long as you are a PHC - Elite member.
Live weekly webinars are available to PHC - Elite members only (the replays are available to PHC - Basic members). Every Wednesday at 4pm EST, a live webinar is held to update members on everything that happened during the past week that impacts them as an advanced Facebook advertiser. There are typically around 10 topics covered during these 30-40 minute webinars that also include a period for Q&A.
Facebook changes fast. This is how you stay ahead of those changes!
Power Hitters Club – Basic is a scaled-down version of Power Hitters Club – Elite. Basic focuses on the power of the community, providing exclusive access to a private Facebook group for PHC – Basic members only. Basic members will also get access to my Quick Video Tutorials as well as recordings to my weekly webinars that are otherwise provided live to Power Hitters Club – Elite members.
It’s a question I’m asking myself because it’s obvious that we’re in a completely different stage of the product now. What’s different about now compared to a decade ago is that back then it was all about keeping up with what was new. It was all kind of primitive and confusing and exciting at the... Read more »
The post What Do You Miss About Old School Facebook Advertising? appeared first on Jon Loomer Digital.
Are some new placements coming? There are signs that they may be. How to Find Them When you filter by placements in the custom ad reports, a few grabbed my attention. The placements listed are a collection of current placements, old placements that are no longer available, and others that are either coming or in... Read more »
The post Placements for Threads Feed and Facebook Notifications appeared first on Jon Loomer Digital.
This is a primary reason for ad rejections: Personal attributes. Here’s what you need to know… When This Matters Your ad cannot “assert or imply the personal attributes of the viewer of an ad, such as their race or age.” Here’s a list of prohibited personal attributes… Race Ethnicity Color National origin Religion Age Sex... Read more »
The post Personal Attributes and Ad Rejections appeared first on Jon Loomer Digital.
I often talk about not overcomplicating your advertising. Do things like… Create fewer campaigns Consolidate ad sets Leverage algorithmic targeting Trust most of the automations When you embrace a simpler approach, you can avoid a lot of the manual busy work that you’ve always done because it’s rarely beneficial now. Meta advertising is simpler than... Read more »
The post Advertising is Simpler, Not Easier appeared first on Jon Loomer Digital.
Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it's ever been.
The post Meta Ads Targeting and an Advertiser’s Role, Explained appeared first on Jon Loomer Digital.
It probably doesn’t matter… Those interests that you obsess over? Probably don’t matter. The lookalike audiences that you use, based on your customers or email list or followers? Don’t matter. Those extra ad sets that you create to test these audiences? They probably matter. They likely make your results worse. Your restrictions by age and... Read more »
The post Your Targeting Probably Doesn’t Matter appeared first on Jon Loomer Digital.
Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1. You use Traffic, Awareness, and Engagement campaigns. It’s not that these are never useful, but they often lead to low-quality results and don’t contribute the value that advertisers think. 2.... Read more »
The post A Simpler Ad Strategy is Better: 10 Ways You Hurt Results appeared first on Jon Loomer Digital.
Things have changed… Advertisers love asking about how they can target their ideal audience. Should they use interests and behaviors? Which ones? Are lookalike audiences better? Should you use lookalikes based on your paying customers, email list, website visitors, or something else? How about custom audiences? Should we limit by age and gender? You’re Overthinking... Read more »
The post The Approach to Targeting Has Changed appeared first on Jon Loomer Digital.
Do you still use remarketing? There was a time when remarketing made up a huge part of my strategy. It wasn’t long ago. But, especially if you create separate remarketing and prospecting ad sets, I want you to do this… Campaign Setup Create two sales campaigns: Consists of two ad sets for remarketing and prospecting... Read more »
The post Test Remarketing and Prospecting vs. Advantage+ Audience appeared first on Jon Loomer Digital.
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