The Existing Customer Budget Cap is a feature that allows you to cap the percentage of your budget spent on existing customers when running Advantage+ Shopping Campaigns. You define existing customers using audience segments. Unfortunately, this option is going away… What Happened? If you still have this option, you won’t have it for long. I... Read more »
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Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you that it’s not necessary anymore since it happens naturally when going broad. And while I’m not completely anti-remarketing, there is plenty of truth in this point of view. Others swear by... Read more »
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When running a Meta ads audit, pay special attention to how campaigns are setup and the settings that are used. Here are some considerations.
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Advertisers love to share amazing conversion results to impress clients, potential clients, and other advertisers. But those results are often too basic, leaving out important information. You should ask these questions to get important context… 1. Who is the Targeted Audience? If it’s remarketing, results tend to be view-through heavy. Remarketing has a tendency to... Read more »
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And the test begins… Meta announced they are starting a limited test of ads on Threads that includes a small number of advertisers and users. Because it’s a limited test, few users will see these ads. Here’s what we know… The Test During the initial test, participating users may see image ads in the Threads... Read more »
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When creating an instant form, you may see a “See What’s New” message at the bottom. When clicked, it redirects to a new feature at the bottom of the Ending screen: “Connect with leads in Messenger.” This could be useful. Let’s discuss… How it Works Here’s how Meta describes it: After your lead submits this... Read more »
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Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They're missing important context.
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Mark Zuckerberg recently announced some rather controversial changes to content moderation. Meta is eliminating fact checking in the US, replacing it with Community Notes. This is a feature Meta is stealing from Twitter, no surprise. It allows the community to determine whether or not something is true. I’ll withhold judgment on this feature for now,... Read more »
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Trusted Email Settings is a great way to protect your business. Let’s discuss where you can find this and how it works. Set it Up Within your Business Portfolio, go down to Security Center. There are several items you should pay attention to there when it comes to the security of your account. But, today... Read more »
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