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25 Percent of My Budget Was Spent on Remarketing While Going Broad

Going Broad Results

What happens when you go broad? I decided to run a test, and the results are super interesting! The Setup I created a manual sales campaign optimized for conversions. I switched to original audiences and targeted the US, UK, Canada, and Australia. Otherwise, I didn’t use any targeting inputs beyond exclusions. I was going broad…... Read more »

The post 25 Percent of My Budget Was Spent on Remarketing While Going Broad appeared first on Jon Loomer Digital.

First Conversion Reporting Doesn’t Replace All Conversions

First Conversion and All Conversions Reporting

First Conversion reporting doesn’t replace All Conversions. It’s still helpful. Here’s what I mean… The Role of First Conversion Meta is rolling out the option to view First Conversion reporting when comparing attribution settings. This allows you to see the first conversion that happened after an ad view or click. If someone clicks your ad... Read more »

The post First Conversion Reporting Doesn’t Replace All Conversions appeared first on Jon Loomer Digital.

How Much Do Audiences Expand Using Advantage Custom Audience?

How Much Does Your Audience Expand?

Advantage audience expansion is one of Meta’s biggest mysteries. When you provide targeting inputs with original audiences and Advantage audience expansion is on, what does that actually mean? Does the audience always expand? Only sometimes? Does it expand a lot or a little? We can start to answer these questions thanks to audience segments with... Read more »

The post How Much Do Audiences Expand Using Advantage Custom Audience? appeared first on Jon Loomer Digital.

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