I recently published a video about click attribution. In it, I explained how I’ve long believed that click attribution requires a click on an outbound link to report a conversion. Otherwise it would be a view-through conversion. But Meta’s documentation is ambiguous at best, so I created a test to prove it one way or... Read more »
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In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but it requires a ton of context. Let’s discuss… The Campaign I’m running an awareness campaign optimized for reach… The reason I’m optimizing for reach is because my goal is to reach... Read more »
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After more than 10 years, I've discovered that Meta doesn't define click attribution the way I thought it did. It took a test to uncover it.
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There’s an update to Traffic campaigns that will allow you to send people to your Facebook page. Let’s discuss… Conversion Location Reminder: This is for the Traffic campaign objective only. Within the ad set, you may see a new Conversion Location for “Instagram or Facebook.” This allows you to “send traffic to an Instagram profile,... Read more »
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Am I overthinking this? Someone asked me a question about click attribution recently, and after going down the rabbit hole of Meta’s official documentation, I can’t answer it with 100% certainty. Let’s discuss… The Question As you know, Meta utilizes click and view attribution, so conversions are reported by default that happen within 7 days... Read more »
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There’s a new Advantage+ Creative enhancement called Enhance CTA. Here’s how it works… What Is It? When viewing your Advantage+ Creative enhancements, you may a new option for Enhance CTA. Here’s how Meta describes it: We’ll pair key phrases with your CTA in overlays on Stories to share information about your offerings and encourage action.... Read more »
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This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.
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A while back, I discussed how using 4:5 instead of 1:1 was more effective for some placements. Well, Meta actually recommends it now. Let’s discuss… Creative Upload Process When you upload your ad creative, Meta recommends three aspect ratios: 1:1 9:16 1.91:1 Meta applies these aspect ratios to different placement groups. But this process desperately... Read more »
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Meta announced some important changes for users in the EU, following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription to launching “Less Personalized Ads.” Let’s discuss… Meta’s Announcement Here’s what Meta said about “less personalized ads”: Over the coming weeks, people in the EU who choose to use Facebook and... Read more »
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