When should you use custom conversions? This is a common point of confusion among advertisers. Custom conversions don’t replace standard or custom events. They have a unique purpose. The Purpose The primary benefit of custom conversions is to segment your results. Here’s an example… The Purchase standard event will fire every time there’s a purchase... Read more »
The post When to Use Custom Conversions appeared first on Jon Loomer Digital.
Advantage+ Placements is on by default, which makes all placements available. The algorithm will make adjustments to placement delivery based on performance. But you have the option to remove placements. Should you remove placements? If so, when? When to Remove Placements If you’re looking for some super complex placement strategy, you’re going to be disappointed.... Read more »
The post When Should You Edit Placements? appeared first on Jon Loomer Digital.
Performance goals define what it is you’re trying to accomplish in the ad set. This is what defines how Meta will optimize to deliver your ads and determines performance in your Results column. There are 21 performance goals in all, but I don’t use most of them. More accurately, I’ve used most of them at... Read more »
The post Performance Goals I Use Most appeared first on Jon Loomer Digital.
The Maximize Conversions performance goal is versatile… When you select the Website conversion location and the performance goal to maximize number of conversions, how your ads get delivered is still yet to be determined. This is decided by the conversion event. Meta’s not trying to find just any conversions for you. Success is defined by... Read more »
The post Maximize Conversions Performance Goal appeared first on Jon Loomer Digital.
Look, there’s a time and place for split testing. But in some cases, it’s an unnecessary obsession that does not help you. You’re worried about which headline works best. The primary text. Whether the background color should be blue or orange. You’re running split tests in search of the perfect combination. And you’re spending $20... Read more »
The post You Don’t Always Need to Find a Winner appeared first on Jon Loomer Digital.
Do not make this mistake with Advantage+ Shopping Campaigns. I’ve seen this a few times, so I want to be sure that you’re not doing it, too… Existing Customers In your Ad Account Settings, you have the ability to define your Existing Customers. This impacts your Advantage+ Shopping Campaigns in two ways. First, it’s at... Read more »
The post Common Advantage+ Shopping Campaign Mistake appeared first on Jon Loomer Digital.
According to a report from Digiday, ads could be coming to Threads later this year. That’s the message from some unnamed ad execs who claim to be in the know. The report provides no details about what the timeline is exactly or the types of ads to expect, but an ad rollout this soon would... Read more »
The post Will Meta Bring Ads to Threads in 2024? appeared first on Jon Loomer Digital.
While Dynamic Creative was introduced in 2017, it's possible that this feature has never been more relevant. Here's how to approach using it.
The post A Guide to Dynamic Creative in Meta Ads Manager appeared first on Jon Loomer Digital.
Get Cornerstone advertising tips delivered to your inbox… I’ve created something new to help start your week off right. I’ve long thought about how I could better organize and surface some of my more popular and important content. I have a collection of free guides and tutorials written about every Meta ads topic imaginable, but... Read more »
The post Weekly Cornerstone Advertising Tips appeared first on Jon Loomer Digital.
PHC