I hold a new, live, virtual workshop every two months. These workshops are now available to PHC members only, included at no extra cost as a membership benefit. During much of 2015, workshops were available to non-members for $147 and to members for $20. The replays for these and all workshops are now included for all members.
This could be a big deal. Meta made a couple of announcements about upgrades to tracking recently, and one really got my attention. The first was an upgraded Meta pixel that will use AI to automatically pull in page and product information. This should especially help e-commerce companies that don’t want to fumble with product... Read more »
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This week’s Meta Advertiser Field Notes covers one-click Conversions API, pixel updates, expanded audience labels, and more.
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A look at Meta’s new creative workflow that lets some advertisers upload up to 10 images and videos for a single ad.
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This is a common mistake advertisers make… The reporting breakdown feature allows advertisers to break down results by things like age, gender, placement, platform, location, and more. It’s incredibly valuable, but most advertisers incorrectly apply what they learn from these results. The Mistake They’ll see cheap results based on age, and they’ll remove other ages.... Read more »
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New Meta ads updates on audience value rules, GTM template changes, Flexible Format, ad posts, AI videos, and troubleshooting.
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After 15 years, here’s how my approach to Meta ads changed, from remarketing and targeting control to automation and creative.
The post I Was Wrong: How My Approach to Meta Ads Changed appeared first on Jon Loomer Digital.
Meta desperately needs this feature… Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads that will showcase other products and services. But there’s an element of this that is incredibly frustrating, and Meta can fix it. The Problem This is one of the most... Read more »
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Field Notes on customer lifecycle strategy, engage-through attribution, audience segments, incremental attribution, and Meta’s ranking model.
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What Meta's new "Describe Your Audience" feature for detailed targeting does, how it works, and why it may not matter much.
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