I hold a new, live, virtual workshop every two months. These workshops are now available to PHC members only, included at no extra cost as a membership benefit. During much of 2015, workshops were available to non-members for $147 and to members for $20. The replays for these and all workshops are now included for all members.
I’m taking on a VIP for Q4. Is it you? If you’re running Facebook ads this holiday season, you know how critical these three months are. Whether you’re an ad agency looking for ideas or a brand advertising your own products, I can help you put together a strategy. The Q4 VIP package includes three... Read more »
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Do you have this problem with custom events? I initially thought I was alone in this, but I’ve been hearing from others who are experiencing this bug, too. It’s annoying, but there’s a fix. If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not... Read more »
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When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. If you were to look over someone’s shoulder while they visited your website, what are the things you’d want them to do? In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may... Read more »
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So many content creators try, but most fail. Why is it so difficult to stick to a consistent content creation routine? Here's the secret...
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What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page was verified YEARS ago (I’m old). My Instagram profile was never verified because I never... Read more »
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Did you know I speak Spanish fluently? Unfortunately, I don’t. But with the help of AI, it’s a virtual reality. Using a tool called HeyGen, I uploaded a video that features at least 30 seconds of me speaking. It then regenerated the video from English to Spanish. It didn’t just generate captions and translate them... Read more »
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Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
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Here’s the best way to measure quality traffic with Meta advertising… The home base for my business is my website, and the engine that makes it go is my blog. I write 100 blog posts per year, and sometimes more, teaching the most advanced strategies of Meta advertising. My potential leads and customers are those... Read more »
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Getting more people and businesses verified is good for users, businesses, and Meta. The more confident you are that people are who they say they are, the better the experience. But Meta needs to separate verification from the paid subscription. Many businesses may want to get verified but don’t want the extra benefits. Charge a... Read more »
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