PHC
Hands-On With Push Delivery to This Ad
I tested Meta’s Push Delivery to This Ad feature. Here’s how it works, its limitations, and when it might make sense.
The post Hands-On With Push Delivery to This Ad appeared first on Jon Loomer Digital.
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I tested Meta’s Push Delivery to This Ad feature. Here’s how it works, its limitations, and when it might make sense.
The post Hands-On With Push Delivery to This Ad appeared first on Jon Loomer Digital.
Almost every advertiser screws this up… One of the most common mistakes I see from advertisers is related to audience segments. They either fail to define them at all or do so incorrectly. What Are Audience Segments? Audience segments provide incredibly helpful access to additional reporting data. When running sales campaigns, you can use the... Read more »
The post Common Audience Segments Failures appeared first on Jon Loomer Digital.
Meta’s Customer Lifecycle Strategy isn’t magic. Here’s what it does, what it doesn’t do, and why page like ads may be going away.
The post Customer Lifecycle Strategy Is Not What Advertisers Thought appeared first on Jon Loomer Digital.
Use Meta ads attribution breakdowns and Compare Attribution Settings to understand what your conversion results really mean.
The post Meta Ads Attribution Reporting: What Your Results Really Mean appeared first on Jon Loomer Digital.
I just had back-to-back calls with advertisers who were thrown by this, and I know they’re not alone. Meta made some changes related to Leads campaigns recently that are creating lots of confusion. The Problem When you create a campaign with the Leads objective, the default conversion location is now Website and Instant Forms. This... Read more »
The post Website and Instant Forms Confusion appeared first on Jon Loomer Digital.
A look at Meta Ads Grouping reports, ChatGPT conversion campaigns, Instagram Live Video ads, and AI-generated video issues.
The post Meta Ads Grouping Reports, ChatGPT Conversions, and More appeared first on Jon Loomer Digital.
Avoid these common Meta ads agency mistakes that hurt performance, inflate results, and make client accounts harder to manage.
The post 7 Common Meta Ads Mistakes Agencies Make appeared first on Jon Loomer Digital.
Are your ads sending quality traffic to your website? There’s a way to find out. Misleading Results Ads Manager results can be misleading. When running Sales ads, we tend to focus primarily on sales and revenue numbers. But when sales aren’t happening, it can be difficult to diagnose the problem. Advertisers tend to obsess over... Read more »
The post How to Track Quality Traffic Percentage appeared first on Jon Loomer Digital.
ChatGPT ads feel limited after a week of testing, while Meta adds AI instant forms, media translation, and other updates.
The post ChatGPT Ads Limitations, AI Instant Forms, and More appeared first on Jon Loomer Digital.