The bottom line from the video above is that there is potential for the iOS 14 update to make a serious negative impact on Facebook advertisers. Facebook appears to know this as they have fought back hard against Apple, but they seem to realize they have no choice. This could mean a big hit to your targeting, conversion tracking, and optimization.
The video goes over both how it might impact you and how you should prepare. It’s a lot!
My takeaways at the moment:
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Look, there’s a time and place for split testing. But in some cases, it’s an unnecessary obsession that does not help you. You’re worried about which headline works best. The primary text. Whether the background color should be blue or orange. You’re running split tests in search of the perfect combination. And you’re spending $20... Read more »
The post You Don’t Always Need to Find a Winner appeared first on Jon Loomer Digital.
Do not make this mistake with Advantage+ Shopping Campaigns. I’ve seen this a few times, so I want to be sure that you’re not doing it, too… Existing Customers In your Ad Account Settings, you have the ability to define your Existing Customers. This impacts your Advantage+ Shopping Campaigns in two ways. First, it’s at... Read more »
The post Common Advantage+ Shopping Campaign Mistake appeared first on Jon Loomer Digital.
According to a report from Digiday, ads could be coming to Threads later this year. That’s the message from some unnamed ad execs who claim to be in the know. The report provides no details about what the timeline is exactly or the types of ads to expect, but an ad rollout this soon would... Read more »
The post Will Meta Bring Ads to Threads in 2024? appeared first on Jon Loomer Digital.
While Dynamic Creative was introduced in 2017, it's possible that this feature has never been more relevant. Here's how to approach using it.
The post A Guide to Dynamic Creative in Meta Ads Manager appeared first on Jon Loomer Digital.
Get Cornerstone advertising tips delivered to your inbox… I’ve created something new to help start your week off right. I’ve long thought about how I could better organize and surface some of my more popular and important content. I have a collection of free guides and tutorials written about every Meta ads topic imaginable, but... Read more »
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This is why your numbers don’t line up… First, understand that your Ads Manager reporting and GA4 will never match up. There are so many reasons for this. Meta and Google measure conversions differently, and they also have access to different information. But there is one primary source of this that most advertisers miss. Discrepancies... Read more »
The post Ads Manager Reporting and GA4 Don’t Line Up appeared first on Jon Loomer Digital.
I’m one step closer to getting Conversion Leads set up… Meta says that setup is 95% complete. I’ve completed configuring my sales funnel and now I’m in the Funnel Analysis stage. Meta says: Funnel analysis is in progress. We are validating your CRM data to confirm that leads are properly moving through your sales funnel.... Read more »
The post Funnel Analysis Stage of Conversion Leads Setup appeared first on Jon Loomer Digital.
An important deadline just passed for Facebook and Instagram Shops in the US only… Timeline We’ve known that this would happen since last year. Here’s the timeline: August 10, 2023: You could no longer create a Shop in the US without enabling checkout with Facebook or Instagram. Any Shop you created before that date could... Read more »
The post Shops in the US After April 24th appeared first on Jon Loomer Digital.
This has nothing to do with whether or not you should run “traffic campaigns.” The objective itself provides no value… Examples of Objective Value Every other campaign objective has a performance goal that is unique. The only way to use it is to pick its related objective. Here are some examples… Awareness: Ad Recall Lift... Read more »
The post We Don’t Need a Traffic Objective appeared first on Jon Loomer Digital.
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