Look, there’s a time and place for split testing. But in some cases, it’s an unnecessary obsession that does not help you. You’re worried about which headline works best. The primary text. Whether the background color should be blue or orange. You’re running split tests in search of the perfect combination. And you’re spending $20... Read more »
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Do not make this mistake with Advantage+ Shopping Campaigns. I’ve seen this a few times, so I want to be sure that you’re not doing it, too… Existing Customers In your Ad Account Settings, you have the ability to define your Existing Customers. This impacts your Advantage+ Shopping Campaigns in two ways. First, it’s at... Read more »
The post Common Advantage+ Shopping Campaign Mistake appeared first on Jon Loomer Digital.
According to a report from Digiday, ads could be coming to Threads later this year. That’s the message from some unnamed ad execs who claim to be in the know. The report provides no details about what the timeline is exactly or the types of ads to expect, but an ad rollout this soon would... Read more »
The post Will Meta Bring Ads to Threads in 2024? appeared first on Jon Loomer Digital.