This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:
Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my blog. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)
…or something like this:
The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.
As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun!
Do Instant Forms generate lower quality leads than website forms? That's the assumption, but my test reveals it may not be true...
The post Results: Testing Quality Leads from Instant Forms vs. Website appeared first on Jon Loomer Digital.
When should you use the offline Conversions API? First, let’s back up. The Conversions API allows businesses to send first-party conversion events to Meta. This helps improve attribution used for reporting and optimization. Two Methods There are two primary ways to leverage the Conversions API. 1. The most common is the web API. This allows... Read more »
The post When to Use Offline Conversions API appeared first on Jon Loomer Digital.
When should you use custom conversions? This is a common point of confusion among advertisers. Custom conversions don’t replace standard or custom events. They have a unique purpose. The Purpose The primary benefit of custom conversions is to segment your results. Here’s an example… The Purchase standard event will fire every time there’s a purchase... Read more »
The post When to Use Custom Conversions appeared first on Jon Loomer Digital.
Advantage+ Placements is on by default, which makes all placements available. The algorithm will make adjustments to placement delivery based on performance. But you have the option to remove placements. Should you remove placements? If so, when? When to Remove Placements If you’re looking for some super complex placement strategy, you’re going to be disappointed.... Read more »
The post When Should You Edit Placements? appeared first on Jon Loomer Digital.
Performance goals define what it is you’re trying to accomplish in the ad set. This is what defines how Meta will optimize to deliver your ads and determines performance in your Results column. There are 21 performance goals in all, but I don’t use most of them. More accurately, I’ve used most of them at... Read more »
The post Performance Goals I Use Most appeared first on Jon Loomer Digital.
The Maximize Conversions performance goal is versatile… When you select the Website conversion location and the performance goal to maximize number of conversions, how your ads get delivered is still yet to be determined. This is decided by the conversion event. Meta’s not trying to find just any conversions for you. Success is defined by... Read more »
The post Maximize Conversions Performance Goal appeared first on Jon Loomer Digital.
Look, there’s a time and place for split testing. But in some cases, it’s an unnecessary obsession that does not help you. You’re worried about which headline works best. The primary text. Whether the background color should be blue or orange. You’re running split tests in search of the perfect combination. And you’re spending $20... Read more »
The post You Don’t Always Need to Find a Winner appeared first on Jon Loomer Digital.
Do not make this mistake with Advantage+ Shopping Campaigns. I’ve seen this a few times, so I want to be sure that you’re not doing it, too… Existing Customers In your Ad Account Settings, you have the ability to define your Existing Customers. This impacts your Advantage+ Shopping Campaigns in two ways. First, it’s at... Read more »
The post Common Advantage+ Shopping Campaign Mistake appeared first on Jon Loomer Digital.
According to a report from Digiday, ads could be coming to Threads later this year. That’s the message from some unnamed ad execs who claim to be in the know. The report provides no details about what the timeline is exactly or the types of ads to expect, but an ad rollout this soon would... Read more »
The post Will Meta Bring Ads to Threads in 2024? appeared first on Jon Loomer Digital.
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