Every week (typically Wednesdays at 4pm EST), Jon hosts a weekly webinar ONLY for the Power Hitters Club. Each webinar is about 30 minutes and consists of tips, new features, strategies, and everything you need to know that impacts you as a Facebook advertiser. Each webinar also includes a live Q&A session at the end for PHC – Elite members.
Get Cornerstone advertising tips delivered to your inbox… I’ve created something new to help start your week off right. I’ve long thought about how I could better organize and surface some of my more popular and important content. I have a collection of free guides and tutorials written about every Meta ads topic imaginable, but... Read more »
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This is why your numbers don’t line up… First, understand that your Ads Manager reporting and GA4 will never match up. There are so many reasons for this. Meta and Google measure conversions differently, and they also have access to different information. But there is one primary source of this that most advertisers miss. Discrepancies... Read more »
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I’m one step closer to getting Conversion Leads set up… Meta says that setup is 95% complete. I’ve completed configuring my sales funnel and now I’m in the Funnel Analysis stage. Meta says: Funnel analysis is in progress. We are validating your CRM data to confirm that leads are properly moving through your sales funnel.... Read more »
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An important deadline just passed for Facebook and Instagram Shops in the US only… Timeline We’ve known that this would happen since last year. Here’s the timeline: August 10, 2023: You could no longer create a Shop in the US without enabling checkout with Facebook or Instagram. Any Shop you created before that date could... Read more »
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This has nothing to do with whether or not you should run “traffic campaigns.” The objective itself provides no value… Examples of Objective Value Every other campaign objective has a performance goal that is unique. The only way to use it is to pick its related objective. Here are some examples… Awareness: Ad Recall Lift... Read more »
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Are technical glitches in Meta’s ad delivery algorithm leading to higher costs? That’s the claim coming from an article from Bloomberg. The Complaints The article says that Meta “has been hammered by major performance issues, according to numerous marketers. The cost of running ad campaigns is up significantly, while results are mixed and ensuing sales... Read more »
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How many ads should be in an ad set? There’s an official recommendation from Meta on this. A Help Center article titled “About Managing Ad Volume” says the following: Use 6 or fewer creatives per ad set. The delivery system favors ads with more delivery because conversion predictions are more accurate. Once you’ve added more... Read more »
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How should you approach creative testing? Well, it depends on the situation, what you care about, and what you're trying to accomplish...
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Last year, Meta removed the option to view Ads Manager updates from the help menu. Previously, you’d click the “?” icon at the bottom left… And then a tray would emerge from the right with a link to Ads Manager Updates. While it’s still not listed there, you can access the feed of updates. And... Read more »
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