This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:
Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my blog. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)
…or something like this:
The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.
As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun!
According to a report from Digiday, ads could be coming to Threads later this year. That’s the message from some unnamed ad execs who claim to be in the know. The report provides no details about what the timeline is exactly or the types of ads to expect, but an ad rollout this soon would... Read more »
The post Will Meta Bring Ads to Threads in 2024? appeared first on Jon Loomer Digital.
While Dynamic Creative was introduced in 2017, it's possible that this feature has never been more relevant. Here's how to approach using it.
The post A Guide to Dynamic Creative in Meta Ads Manager appeared first on Jon Loomer Digital.
Get Cornerstone advertising tips delivered to your inbox… I’ve created something new to help start your week off right. I’ve long thought about how I could better organize and surface some of my more popular and important content. I have a collection of free guides and tutorials written about every Meta ads topic imaginable, but... Read more »
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This is why your numbers don’t line up… First, understand that your Ads Manager reporting and GA4 will never match up. There are so many reasons for this. Meta and Google measure conversions differently, and they also have access to different information. But there is one primary source of this that most advertisers miss. Discrepancies... Read more »
The post Ads Manager Reporting and GA4 Don’t Line Up appeared first on Jon Loomer Digital.
I’m one step closer to getting Conversion Leads set up… Meta says that setup is 95% complete. I’ve completed configuring my sales funnel and now I’m in the Funnel Analysis stage. Meta says: Funnel analysis is in progress. We are validating your CRM data to confirm that leads are properly moving through your sales funnel.... Read more »
The post Funnel Analysis Stage of Conversion Leads Setup appeared first on Jon Loomer Digital.
An important deadline just passed for Facebook and Instagram Shops in the US only… Timeline We’ve known that this would happen since last year. Here’s the timeline: August 10, 2023: You could no longer create a Shop in the US without enabling checkout with Facebook or Instagram. Any Shop you created before that date could... Read more »
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This has nothing to do with whether or not you should run “traffic campaigns.” The objective itself provides no value… Examples of Objective Value Every other campaign objective has a performance goal that is unique. The only way to use it is to pick its related objective. Here are some examples… Awareness: Ad Recall Lift... Read more »
The post We Don’t Need a Traffic Objective appeared first on Jon Loomer Digital.
Are technical glitches in Meta’s ad delivery algorithm leading to higher costs? That’s the claim coming from an article from Bloomberg. The Complaints The article says that Meta “has been hammered by major performance issues, according to numerous marketers. The cost of running ad campaigns is up significantly, while results are mixed and ensuing sales... Read more »
The post Are Glitches Leading to Higher Costs? appeared first on Jon Loomer Digital.
How many ads should be in an ad set? There’s an official recommendation from Meta on this. A Help Center article titled “About Managing Ad Volume” says the following: Use 6 or fewer creatives per ad set. The delivery system favors ads with more delivery because conversion predictions are more accurate. Once you’ve added more... Read more »
The post Number of Ads Per Ad Set appeared first on Jon Loomer Digital.
PHC