Check it out, I have the AI image generation updates… Meta announced some big AI updates for ads recently, and you may have them, too. When you create an ad, go to the Advantage+ Creative section. There, you might see Image Generation AI. Click “Try It Out.” There are two options. 1. Images Featuring an... Read more »
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My AI chatbot was upgraded to GPT-4o… You probably heard the news from OpenAI about all of the new stuff that’s coming. One of the biggest updates was the release of GPT-4o and making it free. I’ve had an AI chatbot on my website that is trained on my content for the past year. That... Read more »
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Have you noticed this, too? The typical guru Meta ads strategy follows a similar playbook. It’s super complicated, requiring you to create lots of ad sets and ads, segment your targeting, duplicate this and that, turn this off and this on, and generally micromanage your ads. You understand why this is, right? Complicated Isn’t Better... Read more »
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This is an awesome update… You may be familiar with Meta’s introduction of Opportunity Score. This is a way to gamify best practices and the implementation of recommendations. But, something was missing. The Problem My latest Top Opportunity to improve my Opportunity Score is to increase my budget. Meta says I can scale my high-performing... Read more »
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We’ve all been there. Nothing seems to work. Every campaign you’ve created is underperforming. Stop compiling the problem. When none of your campaigns are working, do this… Start Fresh When you have several campaigns running at once with numerous variations, it become downright impossible to isolate what you need to do to fix it. 1.... Read more »
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The Meta Ad Library was first introduced in 2019 to provide more transparency. Here's a guide to understand how it works and how to use it.
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Meta announced a bunch of AI-generated enhancements recently. While image generation will get the most attention, do not sleep on these text generation updates. The Enhancements You can expect two primary changes… 1. AI-Generated Headline Suggestions: While providing text when creating your ad, Meta automatically suggests AI-generated alternatives for primary text. This will now be... Read more »
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Image generation is coming to Facebook ads… Meta made a big announcement that several AI-generated enhancements are coming to ads. The most impactful are a couple of features related to Image Generation. You can view the announcement here. The Updates There are two primary new features… 1. AI-Generated Backgrounds: Submit an image and AI can... Read more »
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A few days ago, I saw this message at the top of my Audiences page: Detailed targeting exclusions will be removed on June 28th, 2024. The exclusions you already added will still work, but you’ll need to remove them to use a saved audience with any new ad sets. Like most advertisers, I found this... Read more »
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