This is an awesome update… You may be familiar with Meta’s introduction of Opportunity Score. This is a way to gamify best practices and the implementation of recommendations. But, something was missing. The Problem My latest Top Opportunity to improve my Opportunity Score is to increase my budget. Meta says I can scale my high-performing... Read more »
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We’ve all been there. Nothing seems to work. Every campaign you’ve created is underperforming. Stop compiling the problem. When none of your campaigns are working, do this… Start Fresh When you have several campaigns running at once with numerous variations, it become downright impossible to isolate what you need to do to fix it. 1.... Read more »
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The Meta Ad Library was first introduced in 2019 to provide more transparency. Here's a guide to understand how it works and how to use it.
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Meta announced a bunch of AI-generated enhancements recently. While image generation will get the most attention, do not sleep on these text generation updates. The Enhancements You can expect two primary changes… 1. AI-Generated Headline Suggestions: While providing text when creating your ad, Meta automatically suggests AI-generated alternatives for primary text. This will now be... Read more »
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Image generation is coming to Facebook ads… Meta made a big announcement that several AI-generated enhancements are coming to ads. The most impactful are a couple of features related to Image Generation. You can view the announcement here. The Updates There are two primary new features… 1. AI-Generated Backgrounds: Submit an image and AI can... Read more »
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A few days ago, I saw this message at the top of my Audiences page: Detailed targeting exclusions will be removed on June 28th, 2024. The exclusions you already added will still work, but you’ll need to remove them to use a saved audience with any new ad sets. Like most advertisers, I found this... Read more »
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This is the beauty of Advantage+ Audience that most advertisers overlook… While some don’t like the lack of control, it’s the fact that Advantage+ Audience is more automated that allows you to eliminate variables and focus on what’s most important. How Advantage+ Audience Works If you want, you can provide an audience suggestion. It could... Read more »
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This clarifies things… There was something about Advantage+ Shopping audience segments that’s been bothering me. The Question You’re supposed to use custom audiences to define your Engaged Audience and Existing Customers. This is used to segment results by Existing Customers, Engaged Audience, and New Customers. But, it was entirely unclear if you needed to exclude... Read more »
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There are so many reasons to keep campaign construction simple, but the easiest of those reasons to understand is this… All of your extra and unnecessary campaigns, ad sets, and ads, are sucking away your budget and either making it difficult to evaluate results or hurting your performance. Limit the Number of Campaigns If you... Read more »
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