The bottom line from the video above is that there is potential for the iOS 14 update to make a serious negative impact on Facebook advertisers. Facebook appears to know this as they have fought back hard against Apple, but they seem to realize they have no choice. This could mean a big hit to your targeting, conversion tracking, and optimization.
The video goes over both how it might impact you and how you should prepare. It’s a lot!
My takeaways at the moment:
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Go to your Advertising Settings. If you have this, you’ll see Value Rules in the top section. This could be a really interesting update. Let’s take a closer look… What Are Value Rules? When you click to create a value rule, Meta will provide a brief overview of how Value Rules work. You can create... Read more »
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The best advertisers do this… You should know that your results column hides important details about conversions. The default of 7-day click and 1-day view attribution is only part of the story. The novices stop there. Those who care about impact and accuracy dig deeper. Compare Attribution Settings The best advertisers use the compare attribution... Read more »
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Learn what Meta’s Breakdown Effect is, why budget shifts happen, and how to interpret ad performance for better campaign results.
The post Meta’s Breakdown Effect: What Advertisers Need to Know appeared first on Jon Loomer Digital.
This is fundamental to controlling lead quality… It’s advertisers’ biggest challenge when running ads for lead generation. The algorithm is focused on getting us as many leads as possible within our budget. This often happens at the expense of quality. The algorithm does not care about the quality of your leads, but you do. While... Read more »
The post How to Impact Lead Quality appeared first on Jon Loomer Digital.
One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of them is related to your conversion event, which is something that I’m experimenting with now. Here’s how it works… The Standard Setup When you run ads to increase website leads, you... Read more »
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Meta launched their new AI app recently, and I immediately thought of the potential for advertisers. Yes, it’s another AI assistant that you can talk to and get help creating stuff. But something stood out… The Social Feed What’s unique about the Meta AI app compared to other virtual assistants is that it utilizes a... Read more »
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Struggling with low-quality leads? Discover 16 proven strategies to improve lead quality from your Meta ads without wasting budget.
The post 16 Ways to Improve Lead Quality appeared first on Jon Loomer Digital.
Do you have this new placement? It’s not clear if this is an official rollout or part of an isolated test. Here’s what you need to know… How it Works Some advertisers are reporting seeing a new option for the Facebook Notifications placement. Your ads could appear within a user’s notifications feed. What’s especially unique... Read more »
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Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it. Let’s take a look… Where to Find It When creating a new ad set, you may see a message under Placements that reads, “Introducing ads in Threads.” When you switch to... Read more »
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