Log In
Log in to your account

Forgotten password?

Get Started

VIDEO: Impact of iOS 14 on Facebook Advertisers

The bottom line from the video above is that there is potential for the iOS 14 update to make a serious negative impact on Facebook advertisers. Facebook appears to know this as they have fought back hard against Apple, but they seem to realize they have no choice. This could mean a big hit to your targeting, conversion tracking, and optimization.

The video goes over both how it might impact you and how you should prepare. It’s a lot!

My takeaways at the moment:

  • Until these changes roll out, tough to know impact
  • How many people will opt out?
  • What volumes/percentages are we talking about?
  • How much will audiences/targeting suffer?
  • How much will tracking/optimization suffer?
  • How will this change our processes and routines?
  • How much will this impact our effectiveness?
  • Lots of ambiguity that will be cleared up with experience
  • Wait and see, prepare the best you can, cross your fingers

Get Access To MORE

The video above is an excerpt from my latest weekly Power Hitters Club – Elite webinar. PHC – Elite members get access to…

  • Weekly Webinars
  • Private Facebook Group
  • Hours of Training
  • Virtual Happy Hours
  • More!

If you’re interested in joining this exclusive group, click below!

What's new in the Blog

Recently Added

Updates to Meta Ads Bidding

Meta made updates to bidding… When you run a manual purchases campaign, you may now see this message: “Changes to the cost per result goal and ROAS goal bid strategies.” Here are the changes: 1. Updated the Cost Per Result Goal bid strategy to improve conversion volume. You’d use the Cost Per Result Goal to... Read more »

The post Updates to Meta Ads Bidding appeared first on Jon Loomer Digital.

Create Boring Content

You should create boring content… I realize this isn’t what we’re always hearing, but allow me to make the argument. Every other video is about the ideal hook or the formula to get more views and go viral. Be controversial and bold. These are quick fixes to make a rapid impact. But it’s also EXHAUSTING.... Read more »

The post Create Boring Content appeared first on Jon Loomer Digital.

You’ve Got This

I’ve been pretty open about my struggles over the past three years. The start of the pandemic sent me on (or accelerated) a motivational spiral that led to two very trying years in business. A year ago, I made the commitment to short-form video with the full belief that it would turn things around. While... Read more »

The post You’ve Got This appeared first on Jon Loomer Digital.

Holiday Meta Ad CPM Results

What happened to CPMs over the holidays? I talked on a couple of other videos (here and here) about how the increase in holiday CPMs is no longer automatic these days. So what happened during the past week? I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for... Read more »

The post Holiday Meta Ad CPM Results appeared first on Jon Loomer Digital.

Book a Session with Me

I’m not taking on clients, but you can book 45-minute sessions with me to discuss your Meta ads strategy and challenges. Prior to our session, you’ll complete a questionnaire that will provide background on your business, your advertising efforts, the obstacles you’re facing, and what you hope to accomplish. This will help me prepare. Our... Read more »

The post Book a Session with Me appeared first on Jon Loomer Digital.