The bottom line from the video above is that there is potential for the iOS 14 update to make a serious negative impact on Facebook advertisers. Facebook appears to know this as they have fought back hard against Apple, but they seem to realize they have no choice. This could mean a big hit to your targeting, conversion tracking, and optimization.
The video goes over both how it might impact you and how you should prepare. It’s a lot!
My takeaways at the moment:
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Meta’s Lead Capture AI Agent for instant forms, Muse Image, business settings, value rules, and campaign scaling.
The post Lead Capture AI Agent for Instant Forms and More appeared first on Jon Loomer Digital.
ChatGPT ads custom audiences allow email and phone list targeting or exclusions, but a 100,000 identifier minimum may limit access.
The post Custom Audiences Come to ChatGPT Ads appeared first on Jon Loomer Digital.
Now’s the time to try ChatGPT ads… I joined the ChatGPT ads beta when OpenAI expanded it to advertisers in May. At the time, my biggest complaint was that you couldn’t run conversion-optimized campaigns. The only objective options were Impressions and Clicks. Then, in late May, OpenAI announced that conversion-optimized campaigns were coming in June.... Read more »
The post ChatGPT Conversion Campaigns appeared first on Jon Loomer Digital.
The Master Brief is my complete approach to Meta ads in one document. Targeting, value rules, attribution, creative, and more. Free preview.
The post The Master Brief: My Complete Approach to Meta Ads appeared first on Jon Loomer Digital.
Troubleshoot Meta ads that aren’t converting by checking clicks, landing pages, offers, pixel events, and Conversions API.
The post What to Check When Meta Ads Aren’t Converting appeared first on Jon Loomer Digital.
Why did Meta make this change? If you want to turn Advantage+ Audience off, there’s a button at the bottom of the Audience section in the ad set. It previously read “Further limit the reach of your ads.” But Meta changed it to read “I need a specific audience.” Let’s take a closer look at... Read more »
The post “I Need a Specific Audience” appeared first on Jon Loomer Digital.
Meta adds appointment booking from instant forms, while ChatGPT ads now support conversion optimization. Plus, more Meta updates.
The post Book Appointments from Instant Forms, ChatGPT Conversion Optimization, and More appeared first on Jon Loomer Digital.
How to decide how many active ad sets to run in a Meta ads campaign while avoiding budget dilution and audience fragmentation.
The post How Many Active Ad Sets Should You Have in a Meta Ads Campaign? appeared first on Jon Loomer Digital.
This is complete nonsense… Last Tuesday, I shared a screenshot of a new Meta ads feature to my private Facebook group. Immediately after publishing, I added a comment to share a link to Meta’s official documentation. This was similar to something I’ve done in that group hundreds, if not thousands, of times over the past... Read more »
The post Meta Restricted My Account for Sharing a Link to Meta’s Documentation appeared first on Jon Loomer Digital.
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