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VIDEO: Impact of iOS 14 on Facebook Advertisers

The bottom line from the video above is that there is potential for the iOS 14 update to make a serious negative impact on Facebook advertisers. Facebook appears to know this as they have fought back hard against Apple, but they seem to realize they have no choice. This could mean a big hit to your targeting, conversion tracking, and optimization.

The video goes over both how it might impact you and how you should prepare. It’s a lot!

My takeaways at the moment:

  • Until these changes roll out, tough to know impact
  • How many people will opt out?
  • What volumes/percentages are we talking about?
  • How much will audiences/targeting suffer?
  • How much will tracking/optimization suffer?
  • How will this change our processes and routines?
  • How much will this impact our effectiveness?
  • Lots of ambiguity that will be cleared up with experience
  • Wait and see, prepare the best you can, cross your fingers

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The video above is an excerpt from my latest weekly Power Hitters Club – Elite webinar. PHC – Elite members get access to…

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What's new in the Blog

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Offers Added to Ad Sources

Offers

Meta is rolling out Offers… No, not those Offers. This isn’t 2012, or whenever it was the original Offers was launched. Meta loves recycling old terminology. This is new, I promise. How It Works Offers are found in Ad Sources. Not everyone has it yet, but if you do, you should see it directly above... Read more »

The post Offers Added to Ad Sources appeared first on Jon Loomer Digital.

Targeting Wheel Analogy

Targeting Wheel Analogy

I love this analogy… In our strategy session recently, one of our members had this analogy when talking about ad targeting now. The Analogy You know how tree houses often have a steering wheel at the top, and kids will turn that wheel like they’re really doing something? They’re driving that ship and helping it... Read more »

The post Targeting Wheel Analogy appeared first on Jon Loomer Digital.

Meta Needs this Breakdown to Provide Transparency Around Audience Expansion

Audience Expansion Breakdown

Meta still needs this breakdown… Don’t get me wrong, I’m grateful that we can now breakdown by audience segments for sales campaigns. This gives us a clearer idea of how our budget was distributed between remarketing and prospecting. It would be great if this were available for all objectives, but in this era of algorithmic... Read more »

The post Meta Needs this Breakdown to Provide Transparency Around Audience Expansion appeared first on Jon Loomer Digital.

A Lack of Targeting Control

Targeting Control

I’m starting to wonder if targeting even matters anymore. Don’t confuse what I’m saying. This isn’t an infomercial for Meta’s amazing hands-off algorithmic targeting. It has its flaws. What I’m saying is that we have very little control over how our ads are delivered. Example Here’s an example… I tested four different targeting strategies: Advantage+... Read more »

The post A Lack of Targeting Control appeared first on Jon Loomer Digital.

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