Should you go broad with your Facebook ads, skipping interests and lookalike audiences? The approach has merit in some situations...
The post Should You Go Broad with Facebook Ads Targeting? appeared first on Jon Loomer Digital.
Many marketers are resistant to short-form video for old-school marketing reasons, but they are missing a powerful opportunity. Here's why...
The post How Short-Form Video Alters Marketing Evaluations appeared first on Jon Loomer Digital.
Is your Facebook ads CPM spiking, leading to increased costs? Here are two easy ways to monitor it...
The post Two Ways to Monitor Facebook Ads CPM appeared first on Jon Loomer Digital.
This time of the year isn't ideal for all advertisers. Should you consider lowering your budget or pausing until January?
The post Should You Pull Back Your Facebook Ads This Holiday Season? appeared first on Jon Loomer Digital.
If you're going to manage Facebook ads for clients, you must set things up properly. If not, you put yourself and the client at risk.
The post The Proper Setup to Manage Facebook Ads for Clients appeared first on Jon Loomer Digital.
TikTok Audience Insights works just like Facebook Audience Insights used to work. Here's a guide on the information it can uncover...
The post TikTok Audience Insights Guide appeared first on Jon Loomer Digital.
At long last, you can run ads on Facebook and Instagram that target your Instagram followers. Here's how...
The post New Feature: Target Instagram Followers appeared first on Jon Loomer Digital.
Prior to the past few years, Facebook ads CPM costs have spiked during the holidays. Will that happen this year? Signs suggest it may not...
The post Will Facebook Ads CPM Costs Increase This Holiday Season? appeared first on Jon Loomer Digital.
Audience Saturation can lead to a drop in Facebook ads performance. But, how do you detect it and what do you do about it? Do this...
The post Facebook Ads and Audience Saturation appeared first on Jon Loomer Digital.
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