Did you know that you can create A/B split tests of organic content on Facebook? Here's how they work and what we can learn from them...
The post 2 Ways to Create A/B Split Tests of Organic Content on Facebook appeared first on Jon Loomer Digital.
It doesn't exist now, but what if Meta offered an Impressions Shown Custom Audience? It could be used for some pretty cool ad strategies...
The post Meta Needs an Impressions Shown Custom Audience appeared first on Jon Loomer Digital.
There are many reasons you may want to merge Facebook business pages. However, there are seven reasons you may not be able to do it...
The post 7 Reasons You Can’t Merge Facebook Business Pages appeared first on Jon Loomer Digital.
If you've been in marketing long enough, you've surely heard the warning about building a house on rented land. The phrase is often misused.
The post A Rant About Building Your House on Rented Land appeared first on Jon Loomer Digital.
Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.
The post Meta Needs Frequency Capping for More Optimization Options appeared first on Jon Loomer Digital.
Meta announced several new features coming to Facebook lead forms that could increase quality and performance. Here are the details...
The post Lead Filtering, Gated Content, and Creative Flexibility Coming to Facebook Lead Forms appeared first on Jon Loomer Digital.
A new feature is coming soon that could be a really big deal: Marketing messages from Meta Business Suite. Here's what we know...
The post New Feature: Marketing Messages from Meta Business Suite appeared first on Jon Loomer Digital.
Video breakdowns can help you understand how auto-play and sound contribute to the performance of your Facebook ads. Here's how...
The post Video Breakdowns Provide Important Context for Facebook Ads Actions appeared first on Jon Loomer Digital.
Instant Experience is a unique and immersive Facebook ad format. Here are the metrics you can use to measure performance...
The post Success Metrics for Facebook Instant Experience Ads appeared first on Jon Loomer Digital.
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