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SPECIAL: PHC – Elite Agency Packages

The following video explains the special rates and access for the Agency Packages. To sign up for any of the three levels, click the link below.

<< CLICK THIS LINK FOR AGENCY SIGN-UP FORMS >>

Note: This offer is for PHC – Elite members only, so you’ll need to be logged in to access the next page.

<< CLICK THIS LINK FOR AGENCY SIGN-UP FORMS >>

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What is Predicted Lifetime Value (pLTV)?

What is Projected Lifetime Value (pLTV)?

Predicted Lifetime Value (or pLTV) value optimization helps you acquire high-value customers using your own long-term value predictions. Here is what I’ve learned from Meta’s developer documentation on the feature… How it Works Predicted Lifetime Value (pLTV) is built around a single conversion event that helps predict value. So maybe you can predict that the... Read more »

The post What is Predicted Lifetime Value (pLTV)? appeared first on Jon Loomer Digital.

What is Custom Attribution?

What is Custom Attribution?

Some advertisers have a new option when selecting the attribution model. In addition to Standard and Incremental attribution, there’s an option for Custom. This could be worth considering, depending on your setup. What Is It? Here’s how Meta defines it: Optimize ad delivery based on data from a partner or in-house analytics tool you connected.... Read more »

The post What is Custom Attribution? appeared first on Jon Loomer Digital.

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