Meta is testing another Advantage+ Creative enhancement… Within your advertising settings, click on Creative Features. Some advertisers will have the option to check a box to test new creative features. When you do, fewer than 5 percent of your impressions will be spent on these test features. I have 11 of these test features right... Read more »
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There’s been update to Value Rules to give advertisers more control over the people they reach with their ads. Here’s what you need to know… The Change You’ll find this by going to Advertising Settings and clicking on Value Rules. Value Rules allow you to bid more or less based on certain criteria, such as... Read more »
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Learn what Meta Andromeda really is, how ad retrieval works, and why it didn’t change targeting or kill your results.
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Meta recently announced Limited Spend on Excluded Placements. Now I have it, and you might, too. Since I have it, I’ve been able to answer a lot of questions and fill in the blanks regarding how this works. How it Works Once you’ve removed a placement while using the Sales or Leads campaign objectives, this... Read more »
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Meta wants creative diversification to get the best results with Andromeda. You could create a diverse set of visuals using different formats and craft text for different personas. And that could be a lot of work. But there are three other methods that take no effort at all. While you shouldn’t blindly accept them all,... Read more »
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Flexible Format is perfect for Andromeda… In the new world of Andromeda, the focus is on creative diversity. While you can satisfy Andromeda’s thirst for creative with lots of ads, there’s another, much simpler option. What is Flexible Format? Meta’s need for creative diversity is focused on different formats, distinctly different visuals, and different text.... Read more »
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Some advertisers are seeing a new “Conversion Count” option with First Conversion optimization. Here’s what it means and why it matters.
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Creative diversification is not just about MORE. Now that everyone is trying to get the most out of Meta Andromeda, the focus is on creative diversification. But most advertisers misinterpret this as meaning more ads. It may result in more ads, but not necessarily. Here’s what creative diversification actually means… Diverse Formats, Visuals, and Text... Read more »
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Everyone’s talking about Meta Andromeda and how to get the most out of it. A lot of advertisers are using it as a catch-all to explain everything from bugs to unrelated strategies. But let’s stick to the official documentation and the impact on you. The buzz phrase Meta is using most is “creative diversification.” So... Read more »
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PHC
