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Should you apply Topic Exclusions? Ever since Meta’s announcements about content moderation changes, brands are looking into options. If you run ads, you might consider Topic Exclusions. Where to Find It This is found in the Brand Safety and Suitability section. Click on “Controls” on the left and then “Ad Account Settings” at the top.... Read more »
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With the latest controversy around Meta’s new content moderation policies, brands are looking at their options. If you’re running ads, check out Inventory Filters. Where Are They? Access Inventory Filters by doing the following… 1. Go to Brand Safety and Suitability. 2. Click on “Controls” on the left. 3. Click “Ad Account Settings” at the... Read more »
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Audience Segments are a powerful feature for all sales campaigns, but far too many advertisers don’t have these set up — or they aren’t set up properly. Here’s what you need to do… Define Your Audience Segments Go to your Advertising Settings and click on Audience Segments. There, you’ll see sections for both your Engaged... Read more »
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One of advertisers' biggest mistakes is taking Meta Ads Manager conversion results at face value. Here's a guide to help add context...
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If you manage ads for others, make sure that you’re set up the right way. Let’s discuss… Partner You and your client should have your own Business Portfolios (formerly Business Manager). The client should add you as a partner. That client should then give you access to the following (where applicable): Facebook page Instagram account... Read more »
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Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first examples of what it looks like. A big thank you to Robert-Anthony from my private community for sharing these screenshots. Let’s take a look… Example If you’re part of this test, you’ll see “Attribution Type” within... Read more »
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You may see this message in Ads Manager, especially if you run ads in Europe: People’s ad settings may affect delivery. As people in the European Region make choices about their ad experience on our Products, you may see an impact… Let’s discuss what this means… Less-Personalized Ads This is not new information, but it... Read more »
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Meta advertising is constantly evolving, but there are specific ways that it could be improved in 2025. This is a list of requested features.
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When using the Website conversion location and maximizing the number or value of conversions… …click “Show More Options”… …to view and edit the attribution setting. You may see this message: 1-day engaged-view is now selected by default to help maximize your campaign performance. With engaged-view, we’ll show your video ads to the people most likely... Read more »
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