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Is it the End of Original Audiences?

Is it the End of Original Audiences?

Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between Advantage+ and Manual. But, that doesn’t mean that manual options have been eliminated. When the campaign is created, Advantage+ is automatically turned on. That includes Advantage+ Audience, Advantage+ Placements, and Advantage... Read more »

The post Is it the End of Original Audiences? appeared first on Jon Loomer Digital.

Advantage+ Sales Replaces Advantage+ Shopping

Advantage+ Sales Replaces Advantage+ Shopping

This is a BIG change. Meta announced a series of changes related to a new streamlined Advantage+ campaign setup. But what’s happening to Advantage+ Shopping may be the most impactful. Advantage+ Sales is replacing Advantage+ Shopping, but this isn’t a simple name change. The following differences stand out… 1. Targeting and Exclusions First, Advantage+ Sales... Read more »

The post Advantage+ Sales Replaces Advantage+ Shopping appeared first on Jon Loomer Digital.

Change to Inventory Filters

Change to Inventory Filters

That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies. Well, there’s been a change. The Change In the Help Center article about Inventory Filters, it says this: Beginning on February 24, 2025, we’re gradually changing the default setting of inventory... Read more »

The post Change to Inventory Filters appeared first on Jon Loomer Digital.

3 Problems with Remarketing

3 Problems with Remarketing

Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you that it’s not necessary anymore since it happens naturally when going broad. And while I’m not completely anti-remarketing, there is plenty of truth in this point of view. Others swear by... Read more »

The post 3 Problems with Remarketing appeared first on Jon Loomer Digital.

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