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Category: Reporting
Are you not sure if what you’re promoting qualifies as a special ad category? If you run Meta ads that promote something in Credit, Employment, Housing, or Politics, you need to declare a special ad category. This helps you to avoid breaking certain rules and laws. But, sometimes there’s gray area regarding whether a special... Read more »
The post Is a Special Ad Category Required? appeared first on Jon Loomer Digital.
Should you still use Advantage Campaign Budget? The answer is complicated… What is Advantage Campaign Budget? In the standard campaign construction, budgets are set individually in the ad set. Advantage Campaign Budget allows you to set a campaign budget that applies to all ad sets within it. Your budget will be distributed optimally between ad... Read more »
The post Still Use Advantage Campaign Budget? appeared first on Jon Loomer Digital.
First, it’s important to understand what the campaign objective actually does. Most advertisers confuse the objective for the primary factor that controls ad delivery. It’s not. Just because your campaign objective is Sales doesn’t mean that delivery will be optimized for sales. Your performance goal does that. You could pick a sales objective and set... Read more »
The post How to Pick Your Campaign Objective appeared first on Jon Loomer Digital.
Custom metrics are a great way to create metrics that are unique to your performance measurement through the use of formulas. Here's how...
The post A Guide to Custom Metrics in Meta Ads Manager appeared first on Jon Loomer Digital.
Most Meta advertisers know that an auction drives ad delivery, but do you know how this works? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and... Read more »
The post How to Win the Meta Ad Auction appeared first on Jon Loomer Digital.
I’m running a new test… About a month ago, I told you about a lead quality test I was running. It meant to compare results of three different optimization options. That test crashed and burned quickly because it was too complicated. I’ve made some tweaks and simplified it. Basis of This Test I want to... Read more »
The post A Test of Lead Quality appeared first on Jon Loomer Digital.
Another update to Advantage+ Shopping Campaigns… When Advantage+ Shopping Campaigns were first introduced, Special Ad Categories did not qualify. If you were promoting something related to Credit, Employment, Housing, or Social Issues and Politics, you needed to go with a manual campaign. But that has changed. You can create an Advantage+ Shopping Campaign to promote... Read more »
The post Special Ad Categories for ASC appeared first on Jon Loomer Digital.
If you have multiple ad sets that attempt to enter the same auction, the algorithm will choose the ad with the highest total value. This is Auction Overlap. The other ads won’t be considered. This is most likely to happen if you have multiple ad sets targeting the same people. Auction Overlap is meant to... Read more »
The post This is Auction Overlap appeared first on Jon Loomer Digital.
This is a collection of 27 total cornerstone Meta advertising guides on 16 critical topics. You can't read this in one sitting. Bookmark it!
The post 16 Cornerstone Meta Advertising Guides appeared first on Jon Loomer Digital.
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