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Final Quiz

August 12th, 2024 Posted by Jon Loomer

Building Blocks Final Quiz

How much have you learned about the topics covered in this course? Take this final quiz!

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Question 1 of 30

1. Question
What is the primary purpose of selecting a Campaign Objective?
- To determine your daily budget
- To help guide options based on what you are trying to accomplish
- To select the audience for your campaign
- To choose the ad format
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Question 2 of 30

2. Question
Which of the following is NOT a Special Ad Category?
- Employment
- Credit
- E-commerce
- Housing
Correct

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Question 3 of 30

3. Question
What is the default Buying Type in Meta Ads?
- Reach and Frequency
- Manual
- Auction
- Reservation
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Question 4 of 30

4. Question
Advantage+ Catalog is primarily used by which type of advertiser?
- Service-based businesses
- E-commerce brands
- Political campaigns
- Non-profit organizations
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Question 5 of 30

5. Question
In which section do you define the audience, budget, and schedule?
- Ad
- Ad Set
- Campaign Objective
- Placement
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Question 6 of 30

6. Question
What is Dynamic Creative?
- A method to manually upload ad creatives
- A way to generate multiple copy and creative combinations
- A way to set your budget
- A tool for selecting your audience
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Question 7 of 30

7. Question
Which feature allows Meta to automatically find the best audience for your ad based on algorithmic data?
- Audience Segments
- Manual Placements
- Advantage+ Audience
- Detailed Targeting
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Question 8 of 30

8. Question
Which bidding strategy aims to get the most goal actions possible within your budget?
- Cost Per Result Goal
- Bid Cap
- Highest Volume
- Highest Value
Correct

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Question 9 of 30

9. Question
What does an Ad Identity represent?
- The Facebook Page and Instagram Profile associated with the ad
- The headline and description of the ad
- The type of ad creative used
- The targeting inputs used
Correct

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Question 10 of 30

10. Question
Which feature should you use to avoid creative fatigue in your ad campaign?
- Flexible Ad Format
- UTM Parameters
- Customize creative by placement
- Bid strategies
Correct

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Question 11 of 30

11. Question
Which placement option allows Meta to automatically select the best placements across its platforms?
- Manual Placements
- Original Audiences
- Advantage+ Placements
- Tailored Campaigns
Correct

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Question 12 of 30

12. Question
What is the purpose of an Instant Experience in Meta ads?
- To provide a direct link to your website
- To create a full-screen, mobile-optimized ad experience
- To track offline conversions
- To collect leads without sending people away from Facebook or Instagram
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Question 13 of 30

13. Question
Which of the following is NOT a Campaign Objective available in Meta Ads?
- Traffic
- Engagement
- Sales
- Video Views
Correct

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Question 14 of 30

14. Question
Which feature allows you to add additional context like free shipping or return policies to your ad?
- Call to Action
- Info Labels
- Ad Sources
- Multi-Advertiser Ads
Correct

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Question 15 of 30

15. Question
True or False: Advantage+ Audience allows you to restrict your ad delivery to a specific gender.
- True
- False
Correct

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Question 16 of 30

16. Question
True or False: Manual Placements should be used over Advantage+ Placements when optimizing for purchase conversions for better results.
- True
- False
Correct

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Question 17 of 30

17. Question
True or False: Special Ad Categories require you to follow specific rules because they involve sensitive topics.
- True
- False
Correct

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Question 18 of 30

18. Question
What is the purpose of the Performance Goal in an ad set?
- To determine the audience that will see your ads
- To define the success metric for your ads
- To define how attribution is applied
- To set the campaign budget
Correct

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Question 19 of 30

19. Question
What does the term ‘ThruPlay’ refer to in Meta video ads?
- A video ad that is skipped within the first 3 seconds
- A video has been watched for at least 15 seconds or to completion
- A method of targeting audiences based on their video preferences
- A feature that allows ads to be shown in Stories
Correct

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Question 20 of 30

20. Question
Which tool helps you to track specific actions users take after clicking on your ad through the use of third-party reporting?
- Dynamic Creative
- URL Parameters
- Ad Identity
- Creative Source
Correct

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Question 21 of 30

21. Question
Which ad format is based on an Instant Experience?
- Carousel
- Single Image
- Collection
- Multi-Advertiser
Correct

Incorrect
Question 22 of 30

22. Question
How does Meta’s Auction system prioritize ads in a competitive market?
- The ad with the highest bid always wins
- Ads are prioritized based on ad quality, bid, and estimated action rates
- Ads are shown randomly to ensure fairness
- Only ads with the highest conversion rates are shown
Correct

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Question 23 of 30

23. Question
Which feature allows you to dynamically adjust your campaign budget across multiple ad sets?
- Campaign Spending Limit
- Advantage Campaign Budget
- Manual Campaign
- A/B Test
Correct

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Question 24 of 30

24. Question
What is the primary use of Lookalike Audiences?
- To target users in a specific geographic location
- To find new users similar to your existing customers or followers
- To segment existing customers into different groups
- To optimize your ad creative
Correct

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Question 25 of 30

25. Question
What is the main difference between Manual Campaigns and Tailored Campaigns?
- Manual Campaigns allow for full customization, while Tailored Campaigns use recommended settings
- Manual Campaigns are limited to specific industries, while Tailored Campaigns are not
- Manual Campaigns are only available for e-commerce brands
- Tailored Campaigns require the use of Dynamic Creative
Correct

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Question 26 of 30

26. Question
Which feature allows you to split your audience to compare the performance of different ad strategies?
- Bid Strategy
- A/B Test
- Audience Segments
- Instant Experience
Correct

Incorrect
Question 27 of 30

27. Question
Which of the following best describes Advantage+ Shopping Campaigns?
- A simplified ad format for lead generation
- A campaign type that uses machine learning and AI to optimize for sales
- A method of manually selecting ad placements
- A feature that allows users to track offline conversions
Correct

Incorrect
Question 28 of 30

28. Question
Which ad format allows users to swipe through multiple images or videos in a single ad?
- Single Image
- Carousel
- Collection
- Multi-Advertiser
Correct

Incorrect
Question 29 of 30

29. Question
True or False: The Performance Goal is chosen at the campaign level.
- True
- False
Correct

Incorrect
Question 30 of 30

30. Question
True or False: Flexible Ad Format is a feature that allows Meta to mix and match creative assets for optimized performance.
- True
- False
Correct

Incorrect

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About Jon

Jon is a solopreneur who started his business in 2011. His focus is on advanced Facebook advertising and is a leading voice in that field, helping agencies and advertisers from around the world. He is an accidental marketer who follows his own rules, refusing to play by the typical marketing playbook. Jon is also a husband and father of three, as well as a dedicated baseball coach.

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