Webinars are made available exclusively to Power Hitters Club – Elite members. Expect the following:
These webinars now occur within the PHC – Elite Facebook group, streamed via Facebook Live. Each live webinar is recorded. Below is a collection of links to those recordings, along with useful and relevant links that were mentioned during those episodes.
This has nothing to do with whether or not you should run “traffic campaigns.” The objective itself provides no value… Examples of Objective Value Every other campaign objective has a performance goal that is unique. The only way to use it is to pick its related objective. Here are some examples… Awareness: Ad Recall Lift... Read more »
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Are technical glitches in Meta’s ad delivery algorithm leading to higher costs? That’s the claim coming from an article from Bloomberg. The Complaints The article says that Meta “has been hammered by major performance issues, according to numerous marketers. The cost of running ad campaigns is up significantly, while results are mixed and ensuing sales... Read more »
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How many ads should be in an ad set? There’s an official recommendation from Meta on this. A Help Center article titled “About Managing Ad Volume” says the following: Use 6 or fewer creatives per ad set. The delivery system favors ads with more delivery because conversion predictions are more accurate. Once you’ve added more... Read more »
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How should you approach creative testing? Well, it depends on the situation, what you care about, and what you're trying to accomplish...
The post 4 Ways to Approach Creative Testing with Meta Advertising appeared first on Jon Loomer Digital.
Last year, Meta removed the option to view Ads Manager updates from the help menu. Previously, you’d click the “?” icon at the bottom left… And then a tray would emerge from the right with a link to Ads Manager Updates. While it’s still not listed there, you can access the feed of updates. And... Read more »
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I’m happy to report that I’m finally making progress with my Conversion Leads CRM integration. For the past few years, I’ve attempted several times to get this set up, and I’ve been unsuccessful. It’s always felt like an unnecessarily complex process, and I could never get it to work. Progress But, I did a few... Read more »
The post Configure Your Funnel for Conversion Leads appeared first on Jon Loomer Digital.
Meta needs to remove performance goals… I don’t mean that Meta should remove them all because performance goals are critical. This is one of the primary factors that drives ad delivery optimization. The Confusion I’ve been thinking a lot about how so many advertisers are confused about the roles of campaign objectives and performance goals,... Read more »
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A few weeks ago, Meta started rolling out the Engaged Customers Audience Segment for Advantage+ Shopping Campaigns. This gives advertisers more insight into their reporting. I finally have it, and Meta made a worthwhile change: It’s now called “Engaged Audience.” Many advertisers questioned the original name of this audience segment because the entire point was... Read more »
The post Engaged Customers Now Engaged Audience appeared first on Jon Loomer Digital.
Meta's campaign construction flow is unnecessary cluttered and complex. This is a proposal for how it could be simplified and improved.
The post How Meta Could Improve Campaign Construction Flow appeared first on Jon Loomer Digital.
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