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PHC Webinar Replays – 2015

Webinars are made available exclusively to Power Hitters Club – Elite members. Expect the following:

  • Every Wednesday at 4pm EST
  • Approximately 30 minutes
  • Jon will catch you up on the latest in Facebook marketing
  • Occasional tutorials
  • Time for live Q&A at the end

These webinars now occur within the PHC – Elite Facebook group, streamed via Facebook Live. Each live webinar is recorded. Below is a collection of links to those recordings, along with useful and relevant links that were mentioned during those episodes.

2014 | 2015 | 2016 | 2017 | 2018 | 2019

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Remove Performance Goal Options

Meta needs to remove performance goals… I don’t mean that Meta should remove them all because performance goals are critical. This is one of the primary factors that drives ad delivery optimization. The Confusion I’ve been thinking a lot about how so many advertisers are confused about the roles of campaign objectives and performance goals,... Read more »

The post Remove Performance Goal Options appeared first on Jon Loomer Digital.

Engaged Customers Now Engaged Audience

A few weeks ago, Meta started rolling out the Engaged Customers Audience Segment for Advantage+ Shopping Campaigns. This gives advertisers more insight into their reporting. I finally have it, and Meta made a worthwhile change: It’s now called “Engaged Audience.” Many advertisers questioned the original name of this audience segment because the entire point was... Read more »

The post Engaged Customers Now Engaged Audience appeared first on Jon Loomer Digital.