In this episode of the Power Hitters Club weekly webinar, the following topics were covered:
How many Meta Ads campaigns should you run? Use these questions to decide when one campaign is enough and when more make sense.
The post How Many Meta Ads Campaigns Should You Have at Once? appeared first on Jon Loomer Digital.
You don’t need to do that… Advertisers love to restrict by placement or audience when it isn’t necessary. If you’re optimizing for a purchase, you shouldn’t need to do this. Meta will adjust. Problems Related to Demographics The algorithm’s weakness would be when optimizing for something further up the funnel. If Meta thinks you want... Read more »
The post Age, Gender, and Placement Restrictions appeared first on Jon Loomer Digital.
A Push Delivery test, ChatGPT ads updates, website activity for Meta AI, Reels post-view ads, and AI-generated LinkedIn content.
The post Push Delivery Tests, ChatGPT Ads Updates, and More appeared first on Jon Loomer Digital.
I tested Meta’s Push Delivery to This Ad feature. Here’s how it works, its limitations, and when it might make sense.
The post Hands-On With Push Delivery to This Ad appeared first on Jon Loomer Digital.
Almost every advertiser screws this up… One of the most common mistakes I see from advertisers is related to audience segments. They either fail to define them at all or do so incorrectly. What Are Audience Segments? Audience segments provide incredibly helpful access to additional reporting data. When running sales campaigns, you can use the... Read more »
The post Common Audience Segments Failures appeared first on Jon Loomer Digital.
Meta’s Customer Lifecycle Strategy isn’t magic. Here’s what it does, what it doesn’t do, and why page like ads may be going away.
The post Customer Lifecycle Strategy Is Not What Advertisers Thought appeared first on Jon Loomer Digital.
Use Meta ads attribution breakdowns and Compare Attribution Settings to understand what your conversion results really mean.
The post Meta Ads Attribution Reporting: What Your Results Really Mean appeared first on Jon Loomer Digital.
I just had back-to-back calls with advertisers who were thrown by this, and I know they’re not alone. Meta made some changes related to Leads campaigns recently that are creating lots of confusion. The Problem When you create a campaign with the Leads objective, the default conversion location is now Website and Instant Forms. This... Read more »
The post Website and Instant Forms Confusion appeared first on Jon Loomer Digital.
A look at Meta Ads Grouping reports, ChatGPT conversion campaigns, Instagram Live Video ads, and AI-generated video issues.
The post Meta Ads Grouping Reports, ChatGPT Conversions, and More appeared first on Jon Loomer Digital.
PHC