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Meta’s Ad-Free Subscription Doesn’t Comply with DMA

Meta's Ad Free Subscription Doesn't Comply with DMA

This is bad news for Meta’s ad-free subscription. The program was initially launched in the European Union in November, and the entire purpose for why it was offered may be in jeopardy. Background on the Subscriptions When Meta first introduced an ad-free subscription option, they made it clear that this was to satisfy regulators in... Read more »

The post Meta’s Ad-Free Subscription Doesn’t Comply with DMA appeared first on Jon Loomer Digital.

25 Percent of My Budget Was Spent on Remarketing While Going Broad

Going Broad Results

What happens when you go broad? I decided to run a test, and the results are super interesting! The Setup I created a manual sales campaign optimized for conversions. I switched to original audiences and targeted the US, UK, Canada, and Australia. Otherwise, I didn’t use any targeting inputs beyond exclusions. I was going broad…... Read more »

The post 25 Percent of My Budget Was Spent on Remarketing While Going Broad appeared first on Jon Loomer Digital.

First Conversion Reporting Doesn’t Replace All Conversions

First Conversion and All Conversions Reporting

First Conversion reporting doesn’t replace All Conversions. It’s still helpful. Here’s what I mean… The Role of First Conversion Meta is rolling out the option to view First Conversion reporting when comparing attribution settings. This allows you to see the first conversion that happened after an ad view or click. If someone clicks your ad... Read more »

The post First Conversion Reporting Doesn’t Replace All Conversions appeared first on Jon Loomer Digital.

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