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Is it the End of Original Audiences?

Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between Advantage+ and Manual. But, that doesn’t mean that manual options have been eliminated. When the campaign is created, Advantage+ is automatically turned on. That includes Advantage+ Audience, Advantage+ Placements, and Advantage... Read more »

The post Is it the End of Original Audiences? appeared first on Jon Loomer Digital.

Advantage+ Sales Replaces Advantage+ Shopping

This is a BIG change. Meta announced a series of changes related to a new streamlined Advantage+ campaign setup. But what’s happening to Advantage+ Shopping may be the most impactful. Advantage+ Sales is replacing Advantage+ Shopping, but this isn’t a simple name change. The following differences stand out… 1. Targeting and Exclusions First, Advantage+ Sales... Read more »

The post Advantage+ Sales Replaces Advantage+ Shopping appeared first on Jon Loomer Digital.

Advantage+ Sales, App, and Leads Campaigns are Coming

Meta announced a new streamlined campaign creation for Advantage+ Sales, App, and Leads campaigns. Here's what you need to know...

The post Advantage+ Sales, App, and Leads Campaigns are Coming appeared first on Jon Loomer Digital.

Change to Inventory Filters

That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies. Well, there’s been a change. The Change In the Help Center article about Inventory Filters, it says this: Beginning on February 24, 2025, we’re gradually changing the default setting of inventory... Read more »

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No More Existing Customer Budget Cap

The Existing Customer Budget Cap is a feature that allows you to cap the percentage of your budget spent on existing customers when running Advantage+ Shopping Campaigns. You define existing customers using audience segments. Unfortunately, this option is going away… What Happened? If you still have this option, you won’t have it for long. I... Read more »

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3 Problems with Remarketing

Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you that it’s not necessary anymore since it happens naturally when going broad. And while I’m not completely anti-remarketing, there is plenty of truth in this point of view. Others swear by... Read more »

The post 3 Problems with Remarketing appeared first on Jon Loomer Digital.

Meta Ads Audit: Campaign Level

When running a Meta ads audit, pay special attention to how campaigns are setup and the settings that are used. Here are some considerations.

The post Meta Ads Audit: Campaign Level appeared first on Jon Loomer Digital.

4 Questions to Ask About Conversion Results

Advertisers love to share amazing conversion results to impress clients, potential clients, and other advertisers. But those results are often too basic, leaving out important information. You should ask these questions to get important context… 1. Who is the Targeted Audience? If it’s remarketing, results tend to be view-through heavy. Remarketing has a tendency to... Read more »

The post 4 Questions to Ask About Conversion Results appeared first on Jon Loomer Digital.

Meta Begins Test of Ads on Threads

And the test begins… Meta announced they are starting a limited test of ads on Threads that includes a small number of advertisers and users. Because it’s a limited test, few users will see these ads. Here’s what we know… The Test During the initial test, participating users may see image ads in the Threads... Read more »

The post Meta Begins Test of Ads on Threads appeared first on Jon Loomer Digital.

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