Meta appears to be testing a new breakdown by attribution. Here’s what I’m seeing so far and how it affects reporting.
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Learn how Meta ad sequencing works, required settings, when it makes sense, and why the feature is currently buggy in some accounts.
The post Meta Ad Sequencing: Setup, Requirements, and Caveats appeared first on Jon Loomer Digital.
I need Meta to do this… Meta’s conversion reporting is far too generic, and it doesn’t need to be this way. Because of that, it’s the source of endless confusion and misinterpretation. What if Meta provided a separate log of attributed conversions? Not all events like Events Manager, but a clear and simplified log of... Read more »
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Meta replaced the Post Engagement performance goal with Interactions. Here’s what changed, which metrics are included, and what it means.
The post Interactions vs. Post Engagement: What Changed and Why It Matters appeared first on Jon Loomer Digital.
A breakdown of what I published in 2025 and how my content plan is changing in 2026, including blog posts, videos, podcasts, and mini-courses.
The post My Content Plan for 2026 appeared first on Jon Loomer Digital.
Conspiracy theories are common among advertisers. When I’m asked about whether Meta can make up conversions, I have a pretty standard response: The likelihood that there’s a reasonable explanation for inflated results is way higher than the likelihood Meta is lying. Reasonable Explanations The list of potential reasonable explanations that would explain your inflated results... Read more »
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Have you had issues with the creative testing tool? I’ve heard from several people now, so something is up. The Problem Advertisers are reporting a consistent problem. When testing multiple ads, Meta isn’t distributing budget evenly during the test. In fact, Meta’s barely spending anything at all on the test in some cases. This, of... Read more »
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You need to use value rules… Advertisers are stuck in the habit of making certain restrictions that aren’t necessary now. It’s not that there aren’t problems to address with such restrictions, but there’s a better way. Apply Value Rules The next time you want to restrict your audience by gender, stop. Leave it open and... Read more »
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These eight short podcast episodes explain how Meta ads actually work, what matters most, and how to approach results with confidence.
The post 8 Episodes to Understand Meta Advertising Today appeared first on Jon Loomer Digital.
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