Most Meta advertisers know that an auction drives ad delivery, but do you know how this works? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and... Read more »
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I’m running a new test… About a month ago, I told you about a lead quality test I was running. It meant to compare results of three different optimization options. That test crashed and burned quickly because it was too complicated. I’ve made some tweaks and simplified it. Basis of This Test I want to... Read more »
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Another update to Advantage+ Shopping Campaigns… When Advantage+ Shopping Campaigns were first introduced, Special Ad Categories did not qualify. If you were promoting something related to Credit, Employment, Housing, or Social Issues and Politics, you needed to go with a manual campaign. But that has changed. You can create an Advantage+ Shopping Campaign to promote... Read more »
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