A Push Delivery test, ChatGPT ads updates, website activity for Meta AI, Reels post-view ads, and AI-generated LinkedIn content.
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I tested Meta’s Push Delivery to This Ad feature. Here’s how it works, its limitations, and when it might make sense.
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Almost every advertiser screws this up… One of the most common mistakes I see from advertisers is related to audience segments. They either fail to define them at all or do so incorrectly. What Are Audience Segments? Audience segments provide incredibly helpful access to additional reporting data. When running sales campaigns, you can use the... Read more »
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Meta’s Customer Lifecycle Strategy isn’t magic. Here’s what it does, what it doesn’t do, and why page like ads may be going away.
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Use Meta ads attribution breakdowns and Compare Attribution Settings to understand what your conversion results really mean.
The post Meta Ads Attribution Reporting: What Your Results Really Mean appeared first on Jon Loomer Digital.
I just had back-to-back calls with advertisers who were thrown by this, and I know they’re not alone. Meta made some changes related to Leads campaigns recently that are creating lots of confusion. The Problem When you create a campaign with the Leads objective, the default conversion location is now Website and Instant Forms. This... Read more »
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A look at Meta Ads Grouping reports, ChatGPT conversion campaigns, Instagram Live Video ads, and AI-generated video issues.
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Avoid these common Meta ads agency mistakes that hurt performance, inflate results, and make client accounts harder to manage.
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Are your ads sending quality traffic to your website? There’s a way to find out. Misleading Results Ads Manager results can be misleading. When running Sales ads, we tend to focus primarily on sales and revenue numbers. But when sales aren’t happening, it can be difficult to diagnose the problem. Advertisers tend to obsess over... Read more »
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