This is a feature that not everyone has yet. It’s available for Sales campaigns where Website is your conversion location. You will also need to use of these conversion events: Add payment info Add to wishlist Add to cart Purchase Initiate checkout Start trial Subscribe Within the Ad At the ad level, you can toggle... Read more »
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This could be a problem… Meta announced it would cut its ad-free subscription fee in the European Union from 9.99 Euros to 5.99 in an effort to appeal to regulators. Background You’ll recall that Meta is offering this option because they say it allows Facebook and Instagram to comply with the Digital Markets Act (DMA)... Read more »
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A common mistake advertisers make is that they are too quick to make changes. They fire up their campaign and expect to see results flowing. When that doesn’t happen, they just can’t help themselves. Day 1: Tweak the targeting Day 2: Tweak the optimization Day 3: Tweak the copy and creative Just stop it. Don’t... Read more »
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