This is fundamental to controlling lead quality… It’s advertisers’ biggest challenge when running ads for lead generation. The algorithm is focused on getting us as many leads as possible within our budget. This often happens at the expense of quality. The algorithm does not care about the quality of your leads, but you do. While... Read more »
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One of the most common challenges that advertisers face is lead quality. In a recent blog post, I outlined 16 potential solutions. One of them is related to your conversion event, which is something that I’m experimenting with now. Here’s how it works… The Standard Setup When you run ads to increase website leads, you... Read more »
The post Optimize for Quality Leads appeared first on Jon Loomer Digital.
Meta launched their new AI app recently, and I immediately thought of the potential for advertisers. Yes, it’s another AI assistant that you can talk to and get help creating stuff. But something stood out… The Social Feed What’s unique about the Meta AI app compared to other virtual assistants is that it utilizes a... Read more »
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