That’s interesting timing… I just discussed Inventory Filters during the past couple of weeks to address potential concerns with Meta’s new content moderation policies. Well, there’s been a change. The Change In the Help Center article about Inventory Filters, it says this: Beginning on February 24, 2025, we’re gradually changing the default setting of inventory... Read more »
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The Existing Customer Budget Cap is a feature that allows you to cap the percentage of your budget spent on existing customers when running Advantage+ Shopping Campaigns. You define existing customers using audience segments. Unfortunately, this option is going away… What Happened? If you still have this option, you won’t have it for long. I... Read more »
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Remarketing results are pretty great, right? They’re not always what they seem. There’s a wide range of advice on remarketing. Some will tell you that it’s not necessary anymore since it happens naturally when going broad. And while I’m not completely anti-remarketing, there is plenty of truth in this point of view. Others swear by... Read more »
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