A few weeks ago, Meta announced AI Connectors. This allows advertisers to connect their Ads Manager to AI tools like Claude and ChatGPT. But most advertisers don’t understand the exposure this creates. Business Portfolio Integration When setting this up, you choose which businesses you want Claude to access. Either a specific business or all and... Read more »
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One-Click CAPI is active for me, AI translations appear, Video Generation returns, and Live Video Ads roll out in Meta Ads Manager.
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AI is changing Meta advertising. Here’s what it could mean for the future role of advertisers, agencies, and media buyers.
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Self-serve ChatGPT ads are here… After a limited test beginning in February, advertisers in the US can now sign up for the self-serve beta. Beta Features Because it’s beta, expect the options to be limited. The only campaign objectives available are Clicks and Views. No conversions yet. Targeting? Not really. Instead, use “context hints.” Here’s... Read more »
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ChatGPT ads go self-serve, purchase audience retention expands, and Meta advertisers face a rise in partner request scams.
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Learn how to set up Meta Ads AI Connectors with Claude, what tools are available, use cases to consider, and risks to keep in mind.
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Good riddance, Flexible Format! Flexible Format is going away and being replaced by the new creative workflow. This is a very good thing. The Problems with Flexible Format Look, I definitely used Flexible Format over the years, but it created so much frustration. You couldn’t customize creative by placement or alter the text by creative.... Read more »
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Meta launched ads AI connectors, app usage dropped for the first time, and one-click CAPI access continues to expand.
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Lead generation with Meta ads requires balancing cost and quality. Here's how to diagnose problems and improve lead value.
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