I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.
The post When to Break from Meta Advertising Defaults: A Guide appeared first on Jon Loomer Digital.
Will Advantage+ Leads be an improvement on our current options? Meta announced the test of their new streamlined Advantage+ campaign creation for Sales, App, and Leads objectives. I’ve been looking forward to Advantage+ Leads since Meta first teased in in late 2023. The value of this new option will depend on how it functions. Let’s... Read more »
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Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between Advantage+ and Manual. But, that doesn’t mean that manual options have been eliminated. When the campaign is created, Advantage+ is automatically turned on. That includes Advantage+ Audience, Advantage+ Placements, and Advantage... Read more »
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