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You’ve Got This

I’ve been pretty open about my struggles over the past three years. The start of the pandemic sent me on (or accelerated) a motivational spiral that led to two very trying years in business. A year ago, I made the commitment to short-form video with the full belief that it would turn things around. While... Read more »

The post You’ve Got This appeared first on Jon Loomer Digital.

Holiday Meta Ad CPM Results

What happened to CPMs over the holidays? I talked on a couple of other videos (here and here) about how the increase in holiday CPMs is no longer automatic these days. So what happened during the past week? I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for... Read more »

The post Holiday Meta Ad CPM Results appeared first on Jon Loomer Digital.

Book a Session with Me

I’m not taking on clients, but you can book 45-minute sessions with me to discuss your Meta ads strategy and challenges. Prior to our session, you’ll complete a questionnaire that will provide background on your business, your advertising efforts, the obstacles you’re facing, and what you hope to accomplish. This will help me prepare. Our... Read more »

The post Book a Session with Me appeared first on Jon Loomer Digital.

Third-Party Reporting Integration for Shops

Here’s a third-party reporting update for Shops… In your Ad Account Settings, you may see this section: “Connect your shop to track Meta purchases.” Select your Commerce Account and Third-Party Reporting Tool (Google Analytics 4 or Adobe Experience Cloud) and enter your unique measurement ID for GA4. If you have a Facebook or Instagram Shop,... Read more »

The post Third-Party Reporting Integration for Shops appeared first on Jon Loomer Digital.

Going Broad Isn’t Always the Answer

Look, I get it. The advancements in AI and machine learning are amazing. I’ve embraced Advantage+ Shopping, Advantage+ Audience, and broad targeting generally. But not as an absolute. Some clients tell me they get better results the old-fashioned way, using interests and lookalikes, and without Advantage+ Audience. They’ve seen terrible results going broad. I don’t... Read more »

The post Going Broad Isn’t Always the Answer appeared first on Jon Loomer Digital.

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