There are limitless factors that impact the performance of Meta ads, but there are four that are by far the most important and impactful.
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Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. You can run your survey test on a... Read more »
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Meta made updates to bidding… When you run a manual purchases campaign, you may now see this message: “Changes to the cost per result goal and ROAS goal bid strategies.” Here are the changes: 1. Updated the Cost Per Result Goal bid strategy to improve conversion volume. You’d use the Cost Per Result Goal to... Read more »
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You should create boring content… I realize this isn’t what we’re always hearing, but allow me to make the argument. Every other video is about the ideal hook or the formula to get more views and go viral. Be controversial and bold. These are quick fixes to make a rapid impact. But it’s also EXHAUSTING.... Read more »
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I’ve been pretty open about my struggles over the past three years. The start of the pandemic sent me on (or accelerated) a motivational spiral that led to two very trying years in business. A year ago, I made the commitment to short-form video with the full belief that it would turn things around. While... Read more »
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This is the biggest mistake new content creators make. I have a unique perspective because I’ve succeeded as a blogger and short-form video creator. I also have the perspective of quitting at other content too soon. From the start, new creators connect their efforts to revenue. Well, you’re not going to immediately create a popular... Read more »
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When you pass value as a parameter with Meta purchase events, what do you do if the total isn't always the same? You need a dynamic variable.
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What happened to CPMs over the holidays? I talked on a couple of other videos (here and here) about how the increase in holiday CPMs is no longer automatic these days. So what happened during the past week? I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for... Read more »
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I’m not taking on clients, but you can book 45-minute sessions with me to discuss your Meta ads strategy and challenges. Prior to our session, you’ll complete a questionnaire that will provide background on your business, your advertising efforts, the obstacles you’re facing, and what you hope to accomplish. This will help me prepare. Our... Read more »
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