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Separate Ad Sets for Different Interests and Behaviors

Help me undestand… You created three ad sets, each one targeting a different group of interests and behaviors. Your performance goal is to optimize for conversions. Why are you doing it this way? The Problem When optimizing for conversions, Advantage Detailed Targeting is automatically on. The interests and behaviors are just a starting point. The... Read more »

The post Separate Ad Sets for Different Interests and Behaviors appeared first on Jon Loomer Digital.

They Would Have Bought it Anyway

“They would’ve bought it anyway.” I’m hearing this phrase a lot lately, and I’m confused by it. Let’s discuss… Why Advertisers Say It Advertisers say this when they realize a decent chunk of algorithmic targeting is dedicated to remarketing. The idea is that Meta is padding numbers by including results that would’ve happened without your... Read more »

The post They Would Have Bought it Anyway appeared first on Jon Loomer Digital.

Expand Ad Images with AI

Expand ad images with AI. Here’s how to join the test… Where to Find It Go to your Advertising Settings. Then click the box for Advantage+ Creative. If you’re one of the lucky ones, you have a section for Test New AI Generation Features. If you opt in, fewer than five% of ad impressions will... Read more »

The post Expand Ad Images with AI appeared first on Jon Loomer Digital.

Why Won’t Meta Exclude My Customers?

The problem of reaching current customers when you explicitly exclude them is a common one. Let’s explore what may be happening… Excluded Customers Maybe you used an Existing Customer Budget Cap with Advantage+ Shopping. You set it at 10%, and your back-end data says it’s closer to 25%. You also could have set it at... Read more »

The post Why Won’t Meta Exclude My Customers? appeared first on Jon Loomer Digital.

3 Holes in Existing Customers Exclusion for Meta Ads

Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.

The post 3 Holes in Existing Customers Exclusion for Meta Ads appeared first on Jon Loomer Digital.

Expand Video AI Generation Test

Some advertisers have the option of joining a test to use AI generation to expand videos. Here’s how to find it and what you need to know… Where to Find It Go to Advertising Settings. Click the box for Advantage+ Creative. Some people have a section for Test New AI Generation Features. It reads: If... Read more »

The post Expand Video AI Generation Test appeared first on Jon Loomer Digital.

2-Step Funnel Problems

The 2-step funnel is a popular Meta ads strategy, but it has several inherent problems. Let’s discuss… How it Works The 2-step funnel works like this… You run two campaigns: Campaign 1 is optimized for link clicks or landing page views Campaign 2 targets those people to sell your product It’s “two steps” because the... Read more »

The post 2-Step Funnel Problems appeared first on Jon Loomer Digital.

Messaging Events API to be Deprecated

The Messaging Events API is going away. What does it mean? What should you do? Let’s investigate… The Announcement In Meta’s latest Graph and Marketing API announcement, there was the following under deprecations. You can find the announcement here. In it, Meta says that the Messaging Events API will be deprecated in September 2025. If... Read more »

The post Messaging Events API to be Deprecated appeared first on Jon Loomer Digital.

Financial Products and Services Special Ad Category

A change is coming to special ad categories. If you run ads that promote products or services related to credit or finance, even if you haven’t needed a special ad category in the past, this update is for you. The Announcement According to Meta: Starting in October 2024, a new special ad category ‘Financial products... Read more »

The post Financial Products and Services Special Ad Category appeared first on Jon Loomer Digital.

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