A guide to auditing Meta ads covering ad volume, rotation, format, copy, creative, and website destinations for improved performance...
The post Meta Ads Audit: Evaluation of Ads and Creative Elements appeared first on Jon Loomer Digital.
If you run lead ads, either using Instant Forms or sending people to your website, you may be experiencing low-quality leads. Why? There’s one potential explanation. Do this… Breakdown by Age Click the Breakdown dropdown menu and select Age. This will generate separate rows for each age group. Where was most of your budget spent?... Read more »
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Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If you’re running video ads that are optimized for ThruPlay views, do this… Breakdown by Placement In my example, I had a video that generated 665 ThruPlay views and 526 people reached. That’s right, more ThruPlay views than people... Read more »
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Now, I wouldn’t generally recommend Traffic campaigns in the first place. But I understand that advertisers still use them. If you’re running Traffic campaigns, do this… Breakdown by Placement Click the Breakdown dropdown menu and select Placement. This will generate separate rows for each placement used. Where is the majority of your budget spent? In... Read more »
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This is your troubleshooting guide for handling inflated results in Meta Ads Manager while optimizing for sales, leads, or something else...
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Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API Gateway, which has been around for a few years Signals Gateway So… What is Signals Gateway? What is It? This is how Meta defines it: Build data pipelines, send data to... Read more »
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Is this off for you, too? When you go to Advertising Settings, take a look at the Advantage+ Creative section. This is where you can test new optimizations that aren’t found in the base Advantage+ Creative enhancements. I leave this on because I’m adventurous. But now it’s off and I can’t turn it back on.... Read more »
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You got ten sales yesterday, but none today. How can that happen? Let’s consider the potential explanations… Why This Happens First, every day and season is different. Costs and competition are different from one day to the next. The pool of people you reach is never the same. Several factors go into how much it... Read more »
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Consider this post a common sense playbook for how you should approach Meta advertising that rejects complexity in favor of simplicity...
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