I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results by… Engaged Audience Existing Customers New Audience But something went horribly wrong beginning around January 6th. What Happened? I was seeing a very high percentage spent on “Unknown” with very little... Read more »
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There are new Beneficiary and Payer requirements. You may see an alert in Ads Manager with the following message: Verification required for ads for Taiwan: Due to Taiwan regulations, verified beneficiary and payer information is required to run ads in Taiwan. This applies if you explicitly target Taiwan, but also when running remarketing or other... Read more »
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Marketers and online businesses are in uncertain times due to platform, distribution, and AI-related instability. Here's how to address it...
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Should you apply Topic Exclusions? Ever since Meta’s announcements about content moderation changes, brands are looking into options. If you run ads, you might consider Topic Exclusions. Where to Find It This is found in the Brand Safety and Suitability section. Click on “Controls” on the left and then “Ad Account Settings” at the top.... Read more »
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With the latest controversy around Meta’s new content moderation policies, brands are looking at their options. If you’re running ads, check out Inventory Filters. Where Are They? Access Inventory Filters by doing the following… 1. Go to Brand Safety and Suitability. 2. Click on “Controls” on the left. 3. Click “Ad Account Settings” at the... Read more »
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Audience Segments are a powerful feature for all sales campaigns, but far too many advertisers don’t have these set up — or they aren’t set up properly. Here’s what you need to do… Define Your Audience Segments Go to your Advertising Settings and click on Audience Segments. There, you’ll see sections for both your Engaged... Read more »
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One of advertisers' biggest mistakes is taking Meta Ads Manager conversion results at face value. Here's a guide to help add context...
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If you manage ads for others, make sure that you’re set up the right way. Let’s discuss… Partner You and your client should have your own Business Portfolios (formerly Business Manager). The client should add you as a partner. That client should then give you access to the following (where applicable): Facebook page Instagram account... Read more »
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Check it out, Incremental Attribution… We know that Meta has been testing this, and now we have our first examples of what it looks like. A big thank you to Robert-Anthony from my private community for sharing these screenshots. Let’s take a look… Example If you’re part of this test, you’ll see “Attribution Type” within... Read more »
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