PHC
How to Approach Meta Advertising Control
Learn how to approach Meta advertising control for age, gender, audiences, targeting, placements, and value rules.
The post How to Approach Meta Advertising Control appeared first on Jon Loomer Digital.
Learn how to approach Meta advertising control for age, gender, audiences, targeting, placements, and value rules.
The post How to Approach Meta Advertising Control appeared first on Jon Loomer Digital.
You can turn off the new creative workflow… Meta started rolling out the new creative workflow in April. Also known as Multimedia Experience, it allows advertisers to provide up to 10 images and videos for a single ad. While I use and have generally been happy with the Multimedia Experience, I know I’m in the... Read more »
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Meta introduced a new Automatic Events feature that uses AI to detect and create website events. Here's how it differs from the old version.
The post Meta Introduces a New Automatic Events Feature appeared first on Jon Loomer Digital.
What’s going on here? Meta introduced Customer Lifecycle Strategy a few months ago. It allows you to define whether you want to get conversions from all audiences or only acquire new customers. When you choose to acquire new customers, you’ll need to define the custom audiences you want to exclude. But Meta is doing something... Read more »
The post Check Your Existing Customer Exclusions appeared first on Jon Loomer Digital.
Meta is testing Reply to Keywords, a feature that automatically sends an Instagram DM when someone comments with a specific keyword.
The post Reply to Keywords Meta Ads Feature appeared first on Jon Loomer Digital.
Here are 15 discontinued features from 15 years of Facebook ads… 1. Power Editor. 2. Facebook Exchange (or FBX). 3. Partner Categories for targeting based on buying habits from data mining partners. 4. Separate offsite conversion and targeting pixels. 5. Domain Sponsored Stories (or any Sponsored Stories). 6. Location targeting for living in OR recently... Read more »
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Meta is removing placement controls from ad sets, including exclusions by placement, platform, device, and operating system.
The post Meta Is Removing Placement Controls From Ad Sets appeared first on Jon Loomer Digital.
Fifteen years after a layoff led me to start jonloomer.com, I look back at how the website became a business and changed my life.
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Predicted Lifetime Value (or pLTV) value optimization helps you acquire high-value customers using your own long-term value predictions. Here is what I’ve learned from Meta’s developer documentation on the feature… How it Works Predicted Lifetime Value (pLTV) is built around a single conversion event that helps predict value. So maybe you can predict that the... Read more »
The post What is Predicted Lifetime Value (pLTV)? appeared first on Jon Loomer Digital.