Meta launched their new AI app recently, and I immediately thought of the potential for advertisers. Yes, it’s another AI assistant that you can talk to and get help creating stuff. But something stood out… The Social Feed What’s unique about the Meta AI app compared to other virtual assistants is that it utilizes a... Read more »
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Struggling with low-quality leads? Discover 16 proven strategies to improve lead quality from your Meta ads without wasting budget.
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Do you have this new placement? It’s not clear if this is an official rollout or part of an isolated test. Here’s what you need to know… How it Works Some advertisers are reporting seeing a new option for the Facebook Notifications placement. Your ads could appear within a user’s notifications feed. What’s especially unique... Read more »
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Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it. Let’s take a look… Where to Find It When creating a new ad set, you may see a message under Placements that reads, “Introducing ads in Threads.” When you switch to... Read more »
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I spotted a new option in instant forms that provides flexibility for how your potential leads answer questions. Let’s take a closer look… Select All That Apply When creating a multiple choice question for your instant form, you may see a checkbox to “Allow multiple responses.” Let’s say we’re asking what kind of pet you... Read more »
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A breakdown of Meta's Advantage+ campaign setup and whether advertisers lose targeting control compared to the original audience options.
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This is a big update to lead ads… One of the most common questions I get is whether you should use instant forms or send people to your website to collect leads. There are lots of opinions on this, and you can test it by creating separate ad sets. But this new option could change... Read more »
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Why can’t you create a carousel with Spotify links? This might be a super niche problem, but I know I’m not the only one. Let me explain… What I Wanted to Do I was looking for a way to promote my podcast recently, so I decided on a carousel. I would create a different carousel... Read more »
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There’s been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a look… Where to Find It When creating an ad, you may see an option for “Branding” within the Identity section (under your selected Facebook page and Instagram profile). This allows you... Read more »
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