Meta’s new value rules for audiences let you bid more or less for custom audience groups. Here’s how they work and when to use them.
The post Meta Value Rules for Audiences Explained appeared first on Jon Loomer Digital.
This could be a big deal. Meta made a couple of announcements about upgrades to tracking recently, and one really got my attention. The first was an upgraded Meta pixel that will use AI to automatically pull in page and product information. This should especially help e-commerce companies that don’t want to fumble with product... Read more »
The post No-Cost, One-Click Conversions API Solution appeared first on Jon Loomer Digital.
This week’s Meta Advertiser Field Notes covers one-click Conversions API, pixel updates, expanded audience labels, and more.
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A look at Meta’s new creative workflow that lets some advertisers upload up to 10 images and videos for a single ad.
The post New Creative Workflow for Meta Ads appeared first on Jon Loomer Digital.
This is a common mistake advertisers make… The reporting breakdown feature allows advertisers to break down results by things like age, gender, placement, platform, location, and more. It’s incredibly valuable, but most advertisers incorrectly apply what they learn from these results. The Mistake They’ll see cheap results based on age, and they’ll remove other ages.... Read more »
The post Use Breakdowns for Troubleshooting appeared first on Jon Loomer Digital.
New Meta ads updates on audience value rules, GTM template changes, Flexible Format, ad posts, AI videos, and troubleshooting.
The post New Value Rules for Audiences, GTM Updates, and More appeared first on Jon Loomer Digital.
After 15 years, here’s how my approach to Meta ads changed, from remarketing and targeting control to automation and creative.
The post I Was Wrong: How My Approach to Meta Ads Changed appeared first on Jon Loomer Digital.
Meta desperately needs this feature… Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads that will showcase other products and services. But there’s an element of this that is incredibly frustrating, and Meta can fix it. The Problem This is one of the most... Read more »
The post Site Links Feature Request appeared first on Jon Loomer Digital.
Field Notes on customer lifecycle strategy, engage-through attribution, audience segments, incremental attribution, and Meta’s ranking model.
The post Customer Lifecycle Strategy, Attribution Updates, and More appeared first on Jon Loomer Digital.
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