Finally! Flexible Format transparency… The New Option Some advertisers are seeing a new Creative option in the breakdown menu. Select it and you may see Flexible Format. [NOTE: Meta seems to be experimenting with this Creative breakdown option right now (not to be confused with Dynamic Creative Element). Depending on the ad account, I’m also... Read more »
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How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let me explain… Back Then Up to 2017, ad creation was simple. You provided the following: 1 image or video 1 primary text 1 headline 1 description You couldn’t customize by placement... Read more »
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Up until recently, I often referred advertisers to a quote from Meta when discussing the number of ads you should have in an ad set: Use 6 or fewer creatives per ad set… Once you’ve added more than 6 ads, there is little marginal benefit. It was straightforward and concrete, which made it easy to... Read more »
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