Meta redesigned the Audiences section to emphasize labels, making it easier to organize custom audiences and use audience value rules.
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This post highlights eight principles that guide my Meta ads strategy, from simplified campaign construction to acting on meaningful results.
The post The Principles Behind My Meta Ads Strategy appeared first on Jon Loomer Digital.
You have a high-performing campaign, and increase the budget. Then performance tanks. Do you know why this happens? The biggest problem is that advertisers incorrectly label high-performing campaigns in the first place. Here’s how to find one worth scaling… 1. Isolate 1-Day Click Results Use the breakdown by attribution settings. Ignore view-through, engage-through, and 7-day... Read more »
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Meta’s Lead Capture AI Agent for instant forms, Muse Image, business settings, value rules, and campaign scaling.
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ChatGPT ads custom audiences allow email and phone list targeting or exclusions, but a 100,000 identifier minimum may limit access.
The post Custom Audiences Come to ChatGPT Ads appeared first on Jon Loomer Digital.
Now’s the time to try ChatGPT ads… I joined the ChatGPT ads beta when OpenAI expanded it to advertisers in May. At the time, my biggest complaint was that you couldn’t run conversion-optimized campaigns. The only objective options were Impressions and Clicks. Then, in late May, OpenAI announced that conversion-optimized campaigns were coming in June.... Read more »
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The Master Brief is my complete approach to Meta ads in one document. Targeting, value rules, attribution, creative, and more. Free preview.
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Troubleshoot Meta ads that aren’t converting by checking clicks, landing pages, offers, pixel events, and Conversions API.
The post What to Check When Meta Ads Aren’t Converting appeared first on Jon Loomer Digital.
Why did Meta make this change? If you want to turn Advantage+ Audience off, there’s a button at the bottom of the Audience section in the ad set. It previously read “Further limit the reach of your ads.” But Meta changed it to read “I need a specific audience.” Let’s take a closer look at... Read more »
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