How long should it take content creators to gain traction? Probably longer than you think… So many content creators give up because they have unreasonable expectations. You need to consistently and obsessively create content. Not for a few weeks. Not for a few months. In The Greatest Marketing Book Ever, Mark Schaefer estimates that it... Read more »
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“This is gonna suck, and that’s okay.” It was one year ago today that I said this in a video on TikTok. It was my breakthrough moment. That video did suck. But that was the whole point. I wasn’t trying to create something that sucked. I just knew that, no matter how much I tried,... Read more »
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I’m taking on a VIP for Q4. Is it you? If you’re running Facebook ads this holiday season, you know how critical these three months are. Whether you’re an ad agency looking for ideas or a brand advertising your own products, I can help you put together a strategy. The Q4 VIP package includes three... Read more »
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Do you have this problem with custom events? I initially thought I was alone in this, but I’ve been hearing from others who are experiencing this bug, too. It’s annoying, but there’s a fix. If you create custom events, you’ll want to add them as columns to your Ads Manager. But for whatever reason, not... Read more »
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When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. If you were to look over someone’s shoulder while they visited your website, what are the things you’d want them to do? In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may... Read more »
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So many content creators try, but most fail. Why is it so difficult to stick to a consistent content creation routine? Here's the secret...
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What happens to my verified Facebook page? Now that Meta is rolling out Meta Verified for businesses on Facebook and Instagram, I’m curious how this impacts businesses like mine. I haven’t signed up for Meta Verified, but my Facebook page was verified YEARS ago (I’m old). My Instagram profile was never verified because I never... Read more »
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Did you know I speak Spanish fluently? Unfortunately, I don’t. But with the help of AI, it’s a virtual reality. Using a tool called HeyGen, I uploaded a video that features at least 30 seconds of me speaking. It then regenerated the video from English to Spanish. It didn’t just generate captions and translate them... Read more »
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Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
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