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Meta Ads for Podcasts

Running Meta ads for podcasting is a challenge. You can run ads to Apple Podcasts or Spotify, but the tracking is a black hole. How much your ads contributed to plays and how long people played is a complete guess. You can send people to a landing page on your website, but even then tracking... Read more »

The post Meta Ads for Podcasts appeared first on Jon Loomer Digital.

What to Do With a New Pixel?

How should you approach advertising with a new pixel? There are lots of opinions on this, but I believe we’re overthinking it. One of the benefits of an Advantage+ Shopping Campaign or using Advantage+ Audience is that it bakes in remarketing. Without providing targeting inputs, Meta uses past conversions, pixel data, and interactions with previous... Read more »

The post What to Do With a New Pixel? appeared first on Jon Loomer Digital.